Which Three Principles Should Be Followed In The Promotion Of Underwear?

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Promotion is a highly practical work, with particular attention to the implementation of various complicated details.

In order to make your colleagues more clearly understood in an underwear.

In the end, what should be prepared and done? Try to present a reference for promotion and execution from the perspective of selling women underwear managers in a store.

What principles should be followed in the promotion of underwear?

Three principles for women's underwear sales promotion

1, win in detail, lose probably.

Women in the final decision to buy that part of the economy, known as an important leap, meaning that consumers are very swaying, often because of some very small problems in peacetime, (analogy).

Small components, and abandon the purchase, vigilance is very high.

Under such circumstances, it is particularly important to grasp the details of execution.

In the entire underwear sales promotion activities, from childhood to poster design and posting, the promotion process refinement and on-site execution must pay attention to details.

Whether the value is dominant or not directly affects every aspect of sales action.

For recessive products, complex sales actions are to enable customers to accurately judge the value of products or services so as to make accurate decisions.

Competitive enterprises are often very successful at this point, especially in foreign-funded enterprises.

Compared with the perceptual sales of extensive salesmen, fine sales actions are more likely to promote purchases, which should be called "details determine success or failure".

2, small innovation, big sales

Innovation is the "secret weapon" to achieve breakthrough in underwear sales promotion.

Underwear is an effective way to follow up and intercept.

If the form of activity is not innovative, simply relying on playing special offers or buying gifts to carry out, such activities can not achieve good results.

In today's increasingly homogenized sales promotion methods, innovation should be differentiated, promotions and underwear.

And so on.

Can not be too enthusiastic, analogy salesperson sees a guest to be in her chest a few times: "you probably wear 70A, I take a piece to try".

Do not think about the problem in order to facilitate the paction, do not stand at the customer's point of view, cause inconvenience to the customer, and appear rude, active service is good, but the salesperson should be allowed to measure the customer when the customer's permission is allowed, and should measure in the fitting room, do not expose the guest's privacy at will. Many underwear brand sales staff may have this problem.

3, a small number of times, everyone cheap.

Because the desire of female consumers is always endless, and the more they can not get, the more they want to get. Therefore, promotion should follow the principle of "small number of times", and the intensity of each promotion should not be too large (reduce its expectations, avoid the impact on ordinary sales), the product range should not be too much (the harder to get things, the more you want to get), people set some activities threshold to make guests feel cheap.

It is necessary to know the price of the company's products, new and old, and the number.

Best-selling cup type, selling reasons, product prices and keep in mind.

Generally speaking, now underwear, 75/B 80/B will be more, it refers to the bust / cup of the southern dialect 70 is also relatively popular, the north because of the women's chest size than the effect, more than 80 of brassiere main purpose, proficient, after the customer comes to you, you will know which code she should wear.

Choose the right type to the customer, the chest large soft cup shaping side will close the bra will be more suitable, the cushion is not suitable, the smaller can choose thick and concentrated effect bra.

According to age, larger age should be comfortable and comfortable. Many elderly people do not like to wear steel rings. Younger ones recommend bright colors or more special ones.

Besides, the recommendation of underwear should also refer to seasonal needs.