Wumart Enters The New Normal Business Position And Takes The Lead In The Market.

What can be seen is that, to the outside, wumi expanded department stores, home building materials and consumer finance business. Inward, wumi expanded the PC terminal and mobile terminal channels of retail business, and O2O business also began to see clues.

All this is still changing. Qiao Hongbing, a spokesman for Wumart group, revealed in 2014 (eighth) Beijing business summit that the movement of resources integration is continuing.

When members check out at the Wumart supermarket, the background system will automatically push the installment payment according to the basic consumption of the member. Members can choose installments at checkout, or apply for installments on websites or App, or even apply for small loans.

The scene is the fastest at the end of April.

I see.

Yesterday, the consumer finance Limited by Share Ltd unveiled its veil. It has always been seen as the conservative Wumart holding company, which has appeared on the list of shareholders, accounting for 10% of the shares.

Membership card with real name and consumption record is undoubtedly a good customer access channel for consumer financial institutions. Shareholders of three retailers such as wumi have more than 10 million members' information.

In addition to the staff, the small and medium-sized suppliers of Wumart supermarket will also become the target group of the company.

Qiao Hongbing believes that Wumart

And financial services can complement each other's advantages, and bring better customer service to Wumart.

Re hunting Online

The linkage between Wuming and Alipay's "double 12" period is a line expansion of Alipay, and is also an online attempt at Wuming.

It is understood that wumi is the "double 12" line store sales champion, but the specific amount has not been disclosed.

When wumi tried the sweetness of the "double 12" online, it also launched the O2O business on line and offline.

Beijing Business Daily reporter found that "wumi optimization" has been quietly launched on WeChat, consumers choose goods, you can pick up stores to pick up goods, there are 12 stores offering pick-up service.

At the same time, a self made shop called "wumi You Xian" has been opened in North Third Ring Road, Beijing.

According to Qiao Hongbing, "the beauty of excellent fresh" is a fresh vertical electric business under the flag of the United States, and is still in the early debugging.

"Wumi preferred" has already started picking up the goods. Staff at wumi convenience store, Xidan Huadian building, said that after the order was placed on WeChat, they could not take the goods on the same day and distribute the goods on a uniform basis every Friday, because the goods and lines on the line were not exactly the same.

However, the staff at Mu Mei Di store in Wumart convenience store did not know much about the business, and said that the store had not received orders from WeChat.

Qiao Hongbing said that "wumi preferred" is still relatively early stage.

Wumart's exploration of online channels began as early as 2010. At that time, the M2S mode of the United States and the United States supermarket online (the supermarket community e-commerce), relying on the online shopping mall of the United States and the United States, provided warehousing services, logistics placement and after-sale services to online businesses by the United States and the United States, and the scope of services covered the whole country.

In the Shang and Chao industries, the M2S mode of the United States and the United States was quite advanced, and many people in the industry were optimistic about it. However, the business gradually became silent.

Trying to break through tradition

As a supermarket and even a supermarket boss, Wuming has been trying to break through traditional formats.

Prior to that, wumi has successively swallowed up regional retail outlets such as the United States and the United States, Xinhua Department store, Jiangsu time supermarket and Zhejiang supply and marketing supermarket.

Hu Chuncai, general manager of Shanghai Shangyi consulting, said that compared with Yonghui supermarket, Wuming's competitive advantage in the supermarket industry has not been very prominent in recent years. From the actions of holding B&Q and joint Alipay, it has been making new attempts. These are all affirmative.

In Hu Chuncai's view, on the one hand, Wumart has the basic principle of merger and acquisition. On the other hand, the retail environment in recent two years is not good, and the survival of small and medium-sized private enterprises is also facing an inflection point.

"Before they live comfortably, they refuse to sell, but now, no matter how much they spend, they are either losing money or not increasing."

In the view of these people, the retail market is the opportunity to open up a lot of shops before, but now it is the overall operation capability, and private SMEs are not dominant in the latter, which leads to more and more supply side suppliers in the market.

In addition, the cost of reopening outlets is too high, and direct acquisition can also improve the ability to resist market risks.

There are also people in the industry who believe that compared with the low risk activities of the acquisition of merry America, Xinhua Department store, Jiangsu time supermarket and Zhejiang supply and marketing supermarket in the past few years, Wumart has been very risky in the past few years, whether it is taking the first underground commercial block sold in Beijing, the Cross shop holding B&Q, or the O2O business. "These low success businesses are the only ones who can beat the board, because he takes account of the future development of the enterprise and must take the lead in the market and reconsider the benefits".