Top Grade Discount VS Yintai Department Traditional Department Stores And Electric Business Enemies

< p > from the potential to the water and fire to go hand in hand, < a href= "//www.sjfzxm.com/" > traditional department store < /a > and electric giant have gradually turned enemies into friends. Embracing the Internet has also become a hot topic in today's retail department stores.

The "3 / 8 life festival" between Yintai and Ali has not been dissipated. The top grade discount has launched the first WeChat O2O concept store in China.

Although the focus of the two entities' retail touches is different, building a more convenient payment environment is the common goal of both sides.

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< p > < strong > the first WeChat < a href= "//www.sjfzxm.com/" > experience shop < /a > settled in Hangzhou < /strong > /p >

Less than p ago, the top grade discount WeChat experience shop opened in Xiasha District, Hangzhou, attracted a large number of eyeballs with the concept of the first WeChat O2O concept store in China.

Beijing Business Daily reporter learned that the top grade discount WeChat experience shop customers can be ordered by sweeping the two-dimensional code.

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< p > according to the top grade discount, the newly launched "top grade discount Hangzhou" WeChat public number has become an electronic business platform, and has joined WeChat social elements. Compared with the traditional electricity supplier, WeChat has the following four functions: account login, payment purchase, notification interaction, and social initiative communication.

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< p > Lu Zhenwang, an e-commerce analyst, believes that at present, a large number of physical retailers are actively testing the O2O mode. However, due to their own characteristics, the choice of electric giant is slightly different.

Top quality discount is the biggest problem of App.

Because WeChat has a huge user base, the problem of top grade discount online traffic will be eased through cooperation with WeChat.

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< p > < strong > < < a href= > //www.sjfzxm.com/ > > double 11 < /a >, and "3. 8" is strong in Ali < /strong > /p >

< p > unlike the top grade discounts, intime stores are more inclined to pay for the construction of the environment in terms of O2O when they have experienced the time of "burning money and changing traffic".

Whether it was last year's "double 11" or this year's "3. 8" mobile Taobao Shopping Festival, Yintai launched its store to support Tmall O2O.

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< p > Yintai related responsible person said that since last year's "double 11", Yintai has carried on the technical pformation and the docking system to the 29 stores nationwide, so as to create a more convenient payment environment.

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< p > abundant payment means also bring a more convenient payment environment for customers.

Yintai said that because of the more convenient way of payment by Alipay, some young customers in Yintai store have become accustomed to using Alipay.

At present, some Yintai stores have already realized the "counter charging", and customers do not have to queue up in the shopping mall to pay the fees with the "payment list", which also helps the release of customer needs.

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< p > < strong > Training consumption habit < /strong > < /p >

< p > although both sides have different attitudes towards O2O, training their consumption habits is a common goal of both efforts. The technological pformation of the cashier and the WiFi of shopping malls are also starting to improve the consumption environment from the hardware base.

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< p > Chen Yue, director of top quality discount marketing, told the Beijing Commercial Daily reporter that every community advertising location on top grade discount this year will be equipped with special chips to carry out precision marketing.

As long as members log on to the system, the chip can detect the behavior route of the member.

At the same time, the top grade discount stores also provide WiFi, and the members' track and stay time in the store will be tracked.

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< p > Yintai related responsible person told the Beijing Commercial Daily reporter that at present Yintai is doing a deeper level of O2O, the next step will be to get all members' information open, understand the difference between customers' coincidence degree and customers' consumption habits, and drive the combination of customers, commodities and activities with big data, so as to provide more accurate services for customers.

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