Great Potential Of Fast Fashion Mode

Here world clothing shoes The Xiaobian of the hat net introduces the fast fashion of China, which is called "rural encircling the city".

Recently, the news that Fujian's Limited by Share Ltd will arrive at the HKEx in January 9th is in the news. The success of the new model once again confirms the great potential of fast fashion mode, and the transition from traditional products to fast fashion of leisure and lifestyle has become a common strategic choice of many shoe and clothing enterprises in Quanzhou. At the same time, many years of experience in the operation of the three or four line city also laid a solid foundation for the future development of Quanzhou shoes and clothing brands, such as rich birds and noble.

Quanzhou garment enterprises will arrive at HKEx soon.

Another garment company in Quanzhou is coming to the main board of HKEx.

Recently, the Fujian Limited by Share Ltd (01353.HK), which is known as "the odd", issued the global sale announcement, offering 150 million shares in the world at the selling price of not more than HK $2.88 per share, not less than HK $2.03. Among them, 15 million shares are publicly available in Hongkong, and 135 million shares are offered internationally, and are expected to be listed on the HKEx in January 9, 2014.

According to market sources, Fujian's international distribution has been oversubscribed for the first time. The industry estimates that after the listing, the market value of the company will reach 1 billion 218 million - 1 billion 728 million Hong Kong dollars. Stock review experts believe that in the past three years, the profit of compound has increased by more than 30% over the past year, and its performance is better than that of other brands in the mainland, and is expected to outperform others. Clothes & Accessories Stock.

Ding Hui, chairman of the board of directors, said: "the company will closely grasp the opportunities brought by the continuous growth of China's men's casual fashion market and implement a series of strategies to enhance the competitiveness and market share, and bring the maximum return to shareholders by means of fast fashion business models and retail management strategies."

Service enterprises Fast fashion The mode is constantly on the top.

In recent years, the fast fashion mode of garment enterprises has been constantly on the top. The early listing service enterprises such as Smith Barney, Semir and search engine are the representatives of fast fashion mode. The expansion of retail channels is an important driving force for the development of enterprises. GAP, H&M, Zara and UNIQLO, the world's leading fashion retailers, are successful in designing, developing and promoting new products that meet the needs of the market by mastering the latest fashion trends and customer preferences.

The business model of Nash is known as "domestic ZARA" by the outside world. "Market oriented fast fashion business mode and flexible ordering mode enable retail outlets to make small orders in the quarter according to sales demand, so as to respond quickly to changes in customer demand and reduce the risk of excess storage." Industry sources said. As of October 31, 2013, there were 438 retail outlets, including 225 direct retail outlets and 213 retail outlets.

The success of fashion industry is also inspiring to the sports industry in Quanzhou. Zeng Jing, a brand director of del Hui, told the media that in the future, the products with sports style will be fewer and fewer in del Hui's products, and the products of fashion and life will be more and more.

Three or four tier cities become main positions

With the attention and devotion to fast fashion and retail channels, the supply chain management of domestic shoe and clothing enterprises has been upgrading and optimizing. The gap between foreign fast fashion giants such as GAP, H&M, Zara, UNIQLO and so on has also been shrinking. For example, the United States, Semir and other listed companies, by adjusting the supply chain structure of their products, subdivide the fashionable money and basic funds: the fashionable money is to shorten the lead time as the core element, and in the future, the leading period of some fashionable items will be reduced to 2 to March.

At present, the international leisure and fashion giants are mainly concentrated in the second and second tier markets. In the three or four line market, H&M, ZARA and other brands are basically not covered, while the domestic shoe and clothing brands have accumulated profound operational experience in China's three or four line cities, such as the regional market of China, such as the odd and rich birds.

As he claims, "the company will focus on the huge development space of China's three or four line cities under the sustainable development of urbanization, and grasp the opportunities for the rapid growth of China's men's casual fashion market". In the United States, Semir The "homemade ZARA", represented by special or odd, may soon start a new round of "encircling the cities in the countryside" for international giants.