Professional Wholesale Market Test Water O2O The Result Remains To Be Seen.

Recently, Guangzhou The Guangzhou municipal government's decision to promote the transformation and upgrading of the specialized wholesale market, which is adopted by the municipal government, is determined to close down the low-end professional market, which makes Guangzhou's 700 specialized wholesale markets anxious. In addition, insiders pointed out that the wholesale market has inherent advantages in price. If the transformation is successful, it will bring a lot of pressure to some retail entities.

　 Financial investigation

A few days ago, the Guangzhou municipal government passed the "Guangzhou city to promote the specialty". Wholesale market The implementation of the idea of transformation and upgrading (short for implementation opinion) is determined to close down the low-end professional market, which makes Guangzhou's 700 specialized wholesale markets anxious. Reporters learned yesterday that, in order to accelerate the pace of transformation and upgrading, Guangzhou has a professional market smashing millions of yuan to play the O2O mode, hoping to drive the new wave of professional market upgrading. But the actual effect remains to be tested.

　　 No transformation will be eliminated

According to the "implementation opinions" that has just been approved by the municipal government executive meeting, it is pointed out that the four situations will be classified according to the types of specialized markets in Guangzhou, and the relocation and closure of the low-end market will be carried out in accordance with the fire safety rectification, urban construction and demolition, municipal road network construction and traffic control. At the same time, efforts should be made to enhance the market display function and industrial linkage, guide the development of trade and trade centers, and promote the transformation of traditional professional wholesale markets, application of e-commerce and modern distribution mode to shopping centers and commercial streets.

In the rapid transformation and upgrading, the reporter found that after the Guangzhou white horse clothing city changed its 8 floor into a brand exhibition trade area, it took the initiative to tour all parts of the country to help Baima customers open up and stabilize the downstream channels, while holding the 2 and 4 season fairs in Guangzhou. Experienced upgrading, the first floor and the five floor of the Guangzhou red cotton international fashion city fashion brand women's wear area, six floor European and Korean fashion men's wear area and nine floor international fashion men's wear area are newly unveiled. Meanwhile, the digital mode of the red cotton information disclosure has also provided transparent information platform for merchants and customers.

On the west side of the station, clothing The city quietly launched the 3D mall and moved many shops directly onto the website. The 3D mall is mainly used for investment promotion. The renting customers can deepen their understanding of the property in the roaming, the location of shops (single opening, double opening, etc.), the width of pavements, the depth of shops, and the adjacent formats. Due to the convenience of the shops, there is no vacancy in the shops, and the value continues to rise. The website has a real sense of 3D roaming experience, unexpectedly attracting a large number of offline retail consumers for Hui Mei mall entities. Every Friday, during the working hours, the 35 white-collar workers are visiting the mall for group buying.

　　 Wholesale market O2O

According to the industry estimates, the total volume of the wholesale market in the city is about 500 billion yuan, of which 158 are traded in excess of 100 million yuan. The representative market of leather leather, footwear, textile and clothing, aquatic products and tea is the highest among all the similar markets in the country. Such a large volume of transactions, if we borrow the 3D effect to help Guangzhou specialized wholesale market to achieve O2O, can this become a new trend of transformation?

"The advantages of convenience, low price and no boundaries will be more and more obvious than that of physical stores. The market share of electricity providers will be bigger and bigger, and the growth rate will be faster and faster. Therefore, the impact of physical retail will be bigger and bigger. " Ou Kaipei, director of the Institute of modern market research, Guangzhou Academy of Social Sciences, said. Based on this analysis, some experts pointed out that in the face of aggressive online shopping, shop operators must also follow the O2O mode, but the core is still a sense of customer experience. The application of 3D technology is a good attempt. Whether the 3D website will become the "standard" of the wholesale market transformation in Guangzhou is still to be observed. But it is certain that the maturity of 3D will undoubtedly subvert the existing mode of online store business.

Wu Min, chairman of the Guangzhou area code network Polytron Technologies Inc, which is developing 3D Mall for Hui Mei, said: "panoramic roaming technology has made great progress. Through the 3D business exhibition and trade platform, it will lead many brands to a diversified 3D era. We decompose consumers into many roles such as fans, players, customers and so on, and reconstruct their own commercial brands.