The Future Jingdong "Red" Joined The 11 International Clothing Brands To Enter The Open Platform.

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< p > recent news, < a href= "http://sjfzxm.com/news/index_s.asp" > Jingdong < /a > hand in hand with dozens of fashion brands to hold the 2014 spring and summer fashion new conference on the theme of "Shang Jingdong". At the same time, it announced a deep strategic cooperation with 11 international high-end brands such as a href= "http://sjfzxm.com/news/index_s.asp", "Nine Star" /a "and so on. The eleven brands will all enter the Jingdong open platform at the beginning of the year. Following the online" Youth "shopping guide channel and the flash buying" red "channel, Jingdong announced that it will continue to layout the fashion field in 2014.

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< p > Liu Hong, general manager of Jingdong's open platform apparel business department, told reporters that the 2014 "a href=" http://sjfzxm.com/news/index_s.asp "Jingdong open platform" /a > clothing business division readjusted the strategic layout of fashion, will achieve all-round and deep strategic cooperation with international and domestic high-end brands with excellent quality, Jingdong open platform will introduce more famous brands in the future, and create the idea of "fashion life on the".

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< p > in addition, Jingdong also launched the "red" channel of a href= "http://sjfzxm.com/news/index_s.asp" > flash buying mode < /a > at the beginning of the year, and competed positively with Dangdang and vip.com.

Ying Chun Chun, vice president of Jingdong group and general manager of open platform business department, told reporters in Nandu that a number of electric providers launched flash buying mode to show that consumers have rigid demand, and merchants also have the need to deal with tail cargo, so Jingdong decided to push the mode.

At present, the "red" navigation has exclusive entries on the homepage of Jingdong, and uses the independent two level domain name to belong to Jingdong PO P platform management.

She disclosed that the future Jingdong "red" may take an independent level domain name, and has an independent client.

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< p > related links < /p >

< p > Jingdong open platform to enter clothing category < /p >

< p > Jingdong, which has been misunderstood by consumers and is still immersed in selling 3C products, made its first voice in 2014. It unexpectedly chose the fashion category of "clothing" on the open platform.

Recently, Jingdong joined hands with dozens of fashion brands to hold the 2014 spring and summer fashion new conference as the theme of "Shanghe Jingdong". In the past, Jingdong mall, which started with 3C, was aggressive in fashion fashion.

Liu Hong, general manager of Jingdong's open platform clothing business department, explained the future strategy of Jingdong clothing at the new product conference. In 2014, the Jingdong open platform apparel division re adjusted the fashion strategic layout, and reached the strategic cooperation with the international and domestic high-end brands with excellent quality. It helped the traditional brand sellers to exert their efforts in the electricity supplier, but also provided various high-end clothing consumers with different occasions.

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< p > < < a href= > http://sjfzxm.com/news/index_s.asp > > dress > /a > business. Brand is very important. When consumers buy clothes online, they tend to rush to some brands. Ali also set up Tmall mall outside Taobao, just to attract large and medium high-end consumers, and retain consumers in the form of official brand flagship store.

The Jingdong open platform has continuously enriched the quantity and quality of clothing brands on the platform, which can be said to be in line with the needs of consumers.

In fact, this is also a trend of the entire electricity supplier industry in the field of clothing, with a more detailed and more specialized classification to meet consumers' demand for online shopping clothes.

Like Taobao and Tmall, they are the leaders in the field of e-commerce. They also do very meticulous in the classification of clothing, and have made a very detailed classification of different applicable populations. < /p >

< p > to solve the problem of < a href= "http://sjfzxm.com/news/index_s.asp > > dress size < /a >, Jingdong has built a virtual fitting room. In a href=" http://sjfzxm.com/news/index_s.asp "> virtual fitting room < /a >, we can identify the consumer's face and get physical information, and finally provide a private custom matching recommendation.

In addition, Jingdong also launched a virtual reality technology to simulate the reality of people's faces, plus digital information from Jingdong, so that users can see the effect of product wearing in advance.

Wang Yu, senior manager of Jingdong user experience department, said, "the reason why this product is done is that this product can get through the online and offline shopping businesses, and consumers can choose their products and collocation freely at random."

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