Market Demand For Local Brands Is A Cause.

< p > the clothing brand of the old doorway is hard to distinguish its origin.

Packaging or disguised as fake foreign brands has become an epidemic in the clothing industry.

It is also a cause for the lack of competitiveness and ineffective supervision of domestic brands.

However, to uncover the disguise of foreign brands, consumers' recognition will be greatly reduced.

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< p > < strong > local brand love waistcoat > /strong > /p >

< p > the posters of foreign models, the design of exotic styles, and the brand stories from other hemispheres.

When these "ocean" elements continue to appear in a clothing brand that Miss Zheng has been concerned about, she can not help but call out: "Ming Ming is the local brand."

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Miss P can't remember when the local brand has been labeled with many foreign labels. But she noticed that since these foreign elements, the price of the brand clothing has soared all the way, and friends who used to pay little attention to the brand have begun to misunderstand it as an imported product.

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< p > in fact, Miss Zheng's "discovery" is no longer a case in the current clothing brand.

More than 7 of the 236 clothing brands surveyed by the Jiangsu Taizhou industry and commerce department were "foreign names". They also revealed traces of "foreign brands" from shops logo, clothing tags, promotional brochures, and shop assistants.

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< p > < strong > upgrading from counterfeit to disguise promotion < /strong > < /p >

< p > in the aforementioned survey, the relevant departments investigated 84 cases of fake foreign brands, of which 37 were clothing categories and became the most serious areas of fake foreign brands.

Many fake foreign brands are registered and produced in China, but are under the cover of foreign imports.

For example, the "Yonex" sports socks, marked "origin Japan", are actually produced in the mainland.

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< p > it is worth noting that nowadays fake foreign brands are no longer simply "counterfeit", but rather make the best of tricks and changes in packaging.

According to the analysis of the industry, the fake foreign brands in the market can be roughly divided into several types.

One is to register trademarks abroad, but the products are completed in China from design to production; two, overseas registered trademarks, designs and raw materials are imported from abroad, and production is completed in China; three, foreign registered trademarks are produced and sold domestically.

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< p > < strong > market demand is the inducement < /strong > /p >

< p > for the "look", "sound" and "feel" of the market, like the fake foreign brands of foreign brands, Yu Yang, the executive director of the China Market Association brand analysis, consumers tend to brand, because foreign brands represent safety and credibility in the process of market development.

The shortage of foreign brands and the high price in the industry seem to be the incentives for domestic enterprises to "disguise" to make profits.

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"P >" Fan Jun ", who has studied the brand and has written the great password, is another reason because of the lack of competitiveness of domestic brands.

Such camouflage is not conducive to the development of the domestic garment industry in Fan Jun: "without its own brand, there is nothing left in the end."

Wu pointed out that poor supervision is also a hotbed for enterprises to "cross the river by feeling the stones" and camouflage foreign brands.

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< p > "add some foreign elements, the price is higher and higher, and the number of people around them is more and more."

Miss Zheng found that there were more and more consumers of clothing brands, but she said she would not buy the brand if she knew the price of the real foreign brands and knew it was "local".

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