Home Furnishing And Home Textiles Achieve "Two In Line"

In recent years, Leisure wear The supply of products has obviously increased. For example, the Italy brand SavetheQueen, which offers a wide range of home furnishing products, includes bathrobes, cloaks, cloaks, pantyhose, leggings and sweaters from dressing gowns to bathing bathrobes. Although these products have great diversity, they all convey the same concept: warmth and comfort at home.

　　 The relationship between home furnishing and home textiles

People depend on clothes and colors, which determine the use of home clothes. In order to harmonize the concept of product and home with home textiles, almost all the underwear brands interviewed show that the color of household clothes should give people a sense of home. Therefore, the color selection of household clothes is usually neutral colors commonly used in interior decoration, such as mouse gray, grey and camel.

Some brands have further developed this concept. In order to combine the two fields of home furnishing and home textiles together, the German brand LauraAshley has adopted a complete set of bedding patterns in some of their home furnishing clothes decisively.

As for making home furnishing clothes. Fabric There is no special standard in the industry. Some brands choose natural fabrics such as cotton and towels, such as Belgian Pluto, French Regence and French Pilus. In addition, for example, the French brand LaurenceTavernier, they like to use the materials like wool, Arctic cotton or pearl velvet fabric to make large, warm and comfortable home furnishing products.

　　 Home textile shop: new sales network

As every lingerie brand keeps developing their home clothes series, more and more underwear retailers are following this trend. JoachimLethu, a sales manager of the French brand Regence, said, "underwear retailers have started to chase the trend since the underwear retailers found that the difference between pajamas and home clothes became blurred 3 years ago.

IlariaBini, from the SavetheQueen sales department in Italy, also said that 2 years ago, their underwear retailers had already provided a series of home clothing products, and about 40% of the underwear brands made their home clothes to enrich their product lines.

Since home clothes convey the concept of "comfort and warmth", underwear brands can also sell their products through another way of selling -- opening home textile shops. In fact, the opening of home textile shops stimulated the common development of household clothing and home textile products. For these brands, the more they focus on home furnishing clothing, the better their home textile sales.

For example, the products of the French household clothing brand ThierryPonceletbyPilus80% are sold in home textile shops. For French LaurenceTavernier, their main selling channel is the famous home textile brand YvesDelorme.

Generally speaking, the introduction of home furnishing clothes. Underwear brand More and more tend to develop in home textile shops. Now, sales of AcquabyRegence account for 5% of the home textile store's turnover, and SavetheQueenMoon's sales account for 30% of the home textile store's turnover.

For all the brands interviewed, the duet of home textiles and home furnishings dual line products is a successful sales mode. They complement each other in the field of both sides and get all-round development. In addition, it can also develop new sales channels, resulting in additional performance growth.

However, although home textile stores will buy underwear brand clothing products to highlight their products, they will not put home textile products to highlight their household clothes in underwear stores. Therefore, underwear brand occupies a more dominant position in the two line product sales mode of home textiles and home furnishings.