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He Qiaonv: Ten Years Of "Female Flower King"

2011/12/20 14:32:00 30

He Qiao woman has found the way and wealth, and has had the sense of ease and ease. list More importantly, from the anxiety of "going to the test" to the pleasure of enjoying the happiness succeeds, it is not only 5 months since she took the opportunity to go from a landscaping company woman boss to a board chairman of a listed company with a stock price of over 100 yuan, and she has been walking for 10 whole years.


After 5 months, I saw him again in the office of president of Oriental garden. The heel of the chairman's high-heeled shoes is tall and thin. The red shirt is tied to a bow in front of the chest. dress up The more exquisite it is, the more companies are listed, the company's share price exceeds 100 yuan, and they are listed on the list of rich people. These head-on good deeds do not make He Qiaonv feel more pressure.


5 months ago, it was also in this office with green plants. The Oriental garden just landed on the small and medium-sized board of Shenzhen stock exchange for 10 days. "Chinese entrepreneur" reporter saw he Qiao daughter. At that time, she was worth 3 billion 900 million in one night. She said, "this figure is beyond imagination." She recalled that the trial would be like a college entrance examination. On the day of listing, she felt like a student who spent more than ten years studying in a cold window. Once she entered the dream university campus, her mind was full of longing, fancies and perhaps a few shrug.


In fact, from the anxiety of "going to the test" to the pleasure of enjoying the happiness succeeds, it is not only 5 months since she took the opportunity to go from a landscaping company woman boss to a listing with a stock price of over 100 yuan. company Madam President, she walked for 10 years.


Once "wide"


He Qiao woman has already launched a passion for listing.


In 2001, the concept of gem attracted her. "That is a vision and a lonely imagination when we first witnessed the magic power of the capital market after China's reform and opening up." He Qiao used such a long sentence to describe her expectation 10 years ago.


At that time, He Qiao woman was immersed in the legend of Microsoft and CISCO. She believed that the capital market could quickly create great companies. So she followed the dream to remake the Oriental Garden, made a five year expansion plan, and worked out an annual 4% option promise, quickly recruiting all the best talents in the garden industry. By June 2002, in less than two years, the Eastern Garden business expansion has expanded from one city to 12 cities. The number of employees has reached more than 700 people from the initial dozens of people. Even now there are less than 500 people in the Eastern garden company listed on the small and medium-sized board.


"So far, I do not expect any garden company to exceed the size and structure of our talents at that time. Including our Oriental garden itself is also not comparable to that time. He Qiao also admitted that he had been expanding too much in the past. "Now recall that even if it really went public in 2002, it would be challenged by all aspects of management, quality and so on, and it would also shrink."


Rapid expansion leads to some quality problems in the project. Some customers do not give money, others have to prosecute what happens to her. They want her to lose money. A large client is a famous developer. He Qiao lost about 1000000 of them. During the Spring Festival, the company's contractors, labor providers and material providers began to send money to people, often with more than 20 migrant workers blocking the door. "But at that time, I could not get a cent of the money, and the loan would not come out."


In early 2003, the Eastern Garden officially announced its strategic contraction. The general manager of each branch company was driven away by the bus of the company. Someone took the company's contract with him, and someone took the company's data to threaten her. Many of them used to be the most trusted women. "At that time, I was always introspection and felt that I was really a failure when I was a man. Why can't you stand with you when you are in trouble?"


However, some people stayed behind, together with He Qiao daughter to "take this place away", and her husband Tang Kai was one of them. More than ten cities, each city has three or four projects, Tang Kai then a city fly to a city, a customer, a customer to explain, every city is surrounded by local reminders of the family, surrounded by six or seven days, time after time, deadlock and explanation until trust is regained.


He Qiaonv rarely mentioned the experience from 2003 to 2004, because "I don't know what words might hurt others". It is a painful experience that she called "can not bear to look back", is the most difficult part of her pioneering career.


Fortunately, two years ago, He Qiao received several major projects. She meets every night, does not sleep, runs the site herself in the morning, watches the items personally, runs to earn money every day, and earns her debts. "It was God who saved fire, gave you something to do and gave you some money at that time. 2003, 2004 customers, I think these people are my benefactors. I did the best work in those years. Because you feel grateful, you don't feel sorry for him.


After the small and medium-sized board was listed, He Qiaonv ate at the Shenzhen Stock Exchange. During the meeting, she met several bosses who had just passed the meeting and were about to pass the meeting. However, the next is the decline of the NASDAQ technology stock, the depression of Hongkong's growth enterprise market and the abort of the mainland's growth enterprise market. "The immature environment at that time created our failure at that time." Hundreds of companies left behind when the gem was the busiest one.

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