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From The Battlefield To The Show, Centennial China Uses A Press Conference To Interpret What Is Called "Boundless Wisdom"

2025/4/27 16:33:00 56

　　 The release of functional outdoor clothing fashion trend with the theme of "Wisdom, Boundless Control and Future - Science, Fashion and National Charm" was launched in Wuhan Red T Fashion Creative Street on April 25. The clothing branch of Jihua Group Co., Ltd. (hereinafter referred to as "Jihua Clothing Branch") used nearly 100 sets of clothing in three series of "business commuting, extreme cold insulation and military camping" to display its strategic achievements of "technology+fashion" dual wheel drive, and revealed the milestone of scientific and technological innovation of functional clothing in China. As a century old Jihua Group, in the process of leaping from "protecting the military and protecting the country" to "prospering enterprises through science and technology", it has built technical barriers with military genes, reconstructed industrial boundaries with intelligent technology, and reshaped the discourse power of China's high-end functional clothing with the appearance of breaking the boundaries while guarding the country's emergency security mission.

　　 Sun Huaibin, former vice president of China Textile Industry Federation, Du Yanbing, full-time vice president of China National Garment Association, Zhao Yabin, deputy secretary general, Wang Mingzeng, deputy general manager of Jihua Group Co., Ltd., Liu Wei, a famous fashion designer and other guests from all over the country witnessed the grand occasion.

Hundred year history of military industry

　　 Build brand core competitiveness

　　 Centennial China has always adhered to its mission from the military support in the war years to the transformation of science and technology fashion in the new era. Du Yanbing, the full-time vice president of China National Garment Association, delivered a speech. With the mission of "protecting the military, responding to emergencies, and serving the people" and the guidance of "prospering the enterprise through science and technology, and strengthening the enterprise through brand", Jihua Garment Branch actively embraced change, adhered to scientific and technological innovation, actively implemented the product upgrading strategy, built the industry benchmark with military product quality Significant achievements have been made in digital intelligent production, green sustainable development and other fields, which fully demonstrates the responsibility of central enterprises.

　　 "Every product in this new product release conference interprets the integration and innovation concept of 'science and technology, cutting-edge fashion and national charm'." Du Yanbing pointed out that this is not only a precise grasp of the industry trend, but also a new starting point for Jihua Group to implement its corporate mission and deepen value creation, providing a model for the industry development.

　　 "JIHUA Group is committed to becoming the core supplier of integrated military supplies support, the leader of modernization of national security emergency supplies and equipment, the leader of functional protective materials, and the most competitive leader of professional clothing in China." To achieve this goal, Wang Mingzeng, vice general manager of JIHUA Group, pointed out that in the future, JIHUA Group will give full play to its military technology advantages, Create a unique outdoor sports brand, improve product quality and user experience, and build brand loyalty by innovating the technological functional attributes of fibers and fabrics. Wang Mingzeng stressed that Jihua Group will strengthen the implementation of strategy, improve the brand system, take the brand strategy as the core content of the enterprise development strategy, deeply integrate with the mission, vision and values of Jihua Group, create a brand identity with distinctive characteristics, and continuously improve the brand leadership.

Innovative technology empowerment

　　 Leading the transformation of functional clothing

　　 "Innovation is the core driving force for the sustainable development of Jihua Garment Branch." Zheng Haitao, Secretary of the Party Committee of Jihua Garment Branch, pointed out that from the vitality in spring to the precipitation in autumn and winter, what changes is the inspiration of seasonal rotation, and what remains unchanged is Jihua Group's adherence to fashion design and innovative technology. At the new product launch conference in the autumn and winter of 2025, the theme of "Wisdom and Boundless Control See the Future" fully reflects the importance of Jihua Garment Branch to science and technology and its outlook for the future. "Intelligence" represents the application of intelligent technology. The company has introduced AI design system to drive product innovation. The application of this system makes the product design more accurate and efficient, and can better meet the market demand and the personalized requirements of consumers. At the same time, the company has also adopted a series of new materials, such as nylon 66 (waterproof and windproof), carbon fiber heating, graphene antibacterial, wool covering (nano film covering reinforcement), 100% recycled PET environmental protection materials, etc. The application of these materials not only improves the performance of products, but also reflects the company's concern for environmental protection and sustainable development. "In the future, we will further improve the construction of the key laboratory of Jihua professional clothing, actively promote the upgrading of intelligent manufacturing equipment, deepen research and innovation, accelerate the empowerment of science and technology, and create functional clothing with both professional protection and excellent quality." Zheng Haitao said.

　　 Zhang Ming, Secretary of the Party Committee of Jihua 356 Textile and Clothing Co., Ltd., told the reporter that the three core series of new products and two immersive experience scenes of this conference not only salute the diversity and inclusiveness of Wuhan, a city that blends east and west, but also more deeply interpret the integrated innovation concept of Jihua's "science and technology, fashion and national charm". The static exhibition area presents the scientific and technological core and aesthetic expression of new products through immersive space, while the dynamic exhibition area redefines the boundary between urban and outdoor with a panoramic display of tough outline and practical details, pays homage to the indestructible exploration spirit of contemporary people, and presents a visual feast with both hard core strength and fashion style.

See the unbounded future

New chapter of science, technology and responsibility

　　 Technology is not only the competitiveness of products, but also the moat of brands. In recent years, with forward-looking innovation as the engine, Jihua Group has made every effort to implement the "15 rules of science", continued to increase investment in research and development, promoted the deep integration of research, production, learning and use, and took a leading position in the field of functional protective clothing. The "business commuting, cold insulation, military camping" and other outdoor clothing displayed in this conference fully demonstrated the rich product lines and strong R&D strength of Jihua Clothing Branch.

　　 The military camping series, taking the Chinese traditional five elements and five colors philosophy as the soul, creatively deconstructs and interprets the functional aesthetics of camouflage. The five colors corresponding to the five elements carry the ancients' profound understanding of nature and the aesthetic pursuit of balance and harmony. The designer uses these elements in camouflage patterns to make the original practical camouflage glow with unique visual charm and profound cultural connotation, which not only improves product recognition, but also conveys deep cultural confidence and leads the future trend.

　　 The business commuting series adheres to the design concept of light and luxurious business style, and the ultimate gray, khaki and navy blue outline the elegant and atmospheric style. The material selection is ingenious. The nylon 66 jacket fabric is waterproof, windproof and wear-resistant. The wool film covering material uses nanotechnology to strengthen the windproof and waterproof performance. The 100% recycled PET environmental protection material is used to meet the business dress requirements while demonstrating the responsibility for environmental protection.

　　 Extremely cold heat preservation series can be called the company's technical highlights. With the three-layer integrated weaving and three-dimensional composite process, the "no cold bridge" barrier is constructed. The extreme cold down jacket integrates extreme filling, military protection and ergonomic design, realizing the perfect combination of lightweight and modularization. This series is positioned as "technical ceiling", suitable for extremely cold environment below - 30 ℃, providing reliable thermal protection for military, civil and outdoor fields, and becoming a powerful weapon for enterprises to expand the market.

　　 In order to speed up the transformation of innovative achievements, Jihua Group, with an open and collaborative attitude, continues to lead the industrial transformation of functional clothing through the scientific and technological linkage of the upstream and downstream of the industrial chain. At the press conference, Jihua 356 Textile and Clothing Co., Ltd. signed strategic cooperation contracts with Guangzhou Fusi Clothing Trade Co., Ltd. and Zhengzhou Visual Equipment Co., Ltd. respectively.

　　 It is worth noting that Liu Wei, a famous fashion designer, winner of the "Golden Summit Award" and art consultant of Jihua Group, has carefully guided this design, adding more professional and artistic brilliance to the conference.

　　 From the profound precipitation of a century old military industry brand, to the frontier exploration of scientific and technological innovation, and to the strategic layout of multi scene integration, Jihua Group vividly interprets the hard core strength of Chinese brands with the concept of "intelligent transportation sees the future without boundaries", which is not only a wonderful blend of design and technology, but also a brand development declaration driven by science and technology and guided by mission.

　　 During the event, the forum activity with the theme of "Wisdom and Boundless Control to See the Future" was held at the same time. A number of industry experts and business leaders gathered together to discuss the development trend of the industry and inject strong impetus into the textile and clothing industry to accelerate its progress towards intelligence and aesthetics.