"Tianyi Fragrant Cloud Yarn" Was Selected As The World'S Top Luxury Special Traditional Fabric With Only 11 Seats In Paris PV Exhibition

　　 On February 13, local time in Paris, France, the Paris PV exhibition (Premier è re Vision Paris) came to an end at the Paris Villepin Exhibition Center. As the most famous top event in the global textile industry, this exhibition gathered more than 1060 top textile brands and suppliers from more than 40 countries. Liang Zi, a famous Chinese clothing designer, and Tianyi TANGY Collection, a Shenzhen clothing enterprise brand, together with the 2000 year intangible heritage treasure of China, "Xiangyun gauze", made their debut in the core luxury fabric exhibition area, MASON DEXCEPTIONS. As one of the traditional craft fabric brands among the only 11 exhibition seats in the world, "Tianyi Fragrant Cloud Yarn" declares to the world the international voice of China's intangible cultural heritage in the form of "sustainable fashion luxury".

MAISON D'EXCEPTIONS

MASON DEXCEPTIONS

　　 Tianyi Fragrant Cloud Yarn Appears in Paris PV Exhibition: Global Declaration of China's Intangible Cultural Heritage 　　

　　 At the exhibition site, Tianyi TANGY Collection exhibited six patent fabric series, including colorful, raw and spinning, Ke, semi, elastic and silk, which seamlessly connected the millennium process with modern high demand and redefined the "globalization of oriental aesthetics". This series of fabrics has been favored by many high-end brands from Europe, the United States and other places, and they highly praised Tianyi's clothing design and ecological concept.

TANGY Collection Booth: Hierarchical and jade like fragrant gauze fabric

　　 On the first day of the exhibition, Liang Zi, the founder of the brand, came to the scene to communicate face to face with designers and luxury brand buyers from all over the world, explain the design concept of Tianyi brand "advocating nature and respecting oneself", and convey the eternal charm of oriental aesthetics - each piece of Xiangyun gauze has gone through more than 30 processes, and experienced complicated processes such as potato buttercup juice impregnation, sunshine, river mud coverage, etc, Finally, it presents a natural crack luster with rich layers and jade like warmth, becoming the preferred fabric for global luxury brands and high-end customized fashion.

Liang Zi, founder of Tianyi brand, was present at the exhibition

　　 The appearance of MAISON DEXCEPTIONS, the core luxury fabric exhibition area of Paris PV Exhibition, is not only a global endorsement of Tianyi TANGY Collection's 30-year intangible heritage protection and innovation achievements, but also an opportunity for it to provide a new perspective for the reconstruction of the essence of the luxury industry with oriental wisdom.

　　 Innovation of luxury industry: from trend carnival to sustainable future

　　 In the face of the dilemma caused by the economic, health and political crisis in the global fashion industry - 50 million consumers lost in two years, fast fashion accelerated overproduction and value dilution, the industry urgently needs an innovation from "trend carnival" to "luxury essence". MASON DEXCEPTIONS exhibition area focuses on arts and crafts, gathers the world's top craftsmen, and discusses the sustainable future of eternal skills. The fragrant cloud gauze of Tianyi TANGY Collection is the oriental practice of this concept.

Liang Zi is in the MAISON DEXCEPTIONS exhibition area

　　 Driven by the climate crisis, Xiangyun gauze, with its natural attribute of "zero chemical addition, 100% biodegradation", has directly hit the sustainable pain point of the fashion industry. The brand shows the complete chain from the ecological planting of potato buttercups to the refining of intangible cultural heritage skills, indicating that intangible cultural heritage is not a dusty heritage, but the key to breaking overcapacity and reshaping consumption value. This oriental philosophy from land to fabric is deeply consistent with the excellent craft and eternal aesthetics advocated by MAISON DEXCEPTIONS, and subverts the industry bias of "tradition is incompatible with sustainability" through empirical research.

　　 TANGY Collection： International benchmark for activation of non fragrance cloud yarn

　　 Since its establishment in 1994, Tianyi TANGY Collection has always been committed to the activation and internationalization of Xiangyun gauze with the philosophy of "harmony between man and nature". In 1995, the founder Liang Zi took the lead in restarting the lost Xiangyun yarn technology, and established a protection base for Xiangyun yarn, integrating two thousand years of traditional techniques with modern design language.

　　 Xiangyun yarn, as a representative of Chinese traditional dyeing and finishing process, has always been the top fabric respected by royal nobles in history with natural plant mineral dyeing, delicate and flexible texture and profound color. Through in-depth design, Liangzi further explores the natural environmental protection, comfort and nourishing characteristics of Xiangyun gauze, making it glow with richer fashion expression.

　　 After 30 years of continuous exploration, nature defines luxury. Since 2008, the world's top fashion schools such as IFM in France, FIT in the United States and POLYU in Hong Kong have taken TANGY Collection as a case of sustainable luxury brands for 15 consecutive years. In 2019, Tianyi Rangy Silk Ecological Fashion Culture Experience Space "Rangy Home" was settled on the left bank of Paris. Tianyi TANGY Collection was selected by the international authority 1.618 as a "sustainable luxury" brand with only 15 seats in the world, further consolidating the influence of cloud gauze in the international luxury market.

Top luxury brand designers attracted by their names

　　 From the East to the World: A New Era of Sustainable Fashion

　　 From China to Paris, Tianyi TANGY Collection always takes the top fragrant cloud gauze as the carrier to practice the world sharing of China's sustainable fashion. The appearance of this Paris PV exhibition not only provides the world's top luxury brands with new choices of ecological fabrics, but also makes the soft gold of the fabric industry, which bears a thousand years of history, the fragrant cloud gauze, the universal language of global sustainable fashion. Tianyi TANGY Collection is writing a new paradigm of "sustainable beauty" for international fashion trends with Chinese wisdom.