Powerful, 361 ° Ding Weidi Third Generation Signature Shoes DVD3 Officially Launched

On January 18, Beijing time, the third generation signature shoe DVD 3 jointly created by 361 ° brand spokesperson and NBA star Spencer Ding Weidi was officially launched. Since Ding Weidi's first appearance in China last July, the product has been loved and expected by many basketball fans. With the good reputation of the first and second generations of the former DVD series, DVD 3 arrived on schedule, meeting the fans' higher requirements for the performance of the guard shoes.

Ding Weidi proved the strong guard attribute of DVD 3 with his excellent performance in many NBA games at the end of 24 years. In the game of the Lone Ranger against the Grizzlies in December, the two sides fought head to head. At the end of the first two quarters, the difference between the two sides was only 3 points. Ding Weidi kept playing steadily in the second half. Especially in the fourth quarter, he helped the Lone Ranger win a narrow victory over the Grizzlies and became a hero in winning the game; In the game on December 31, Ding Weidi scored a new season high by scoring 30 points in a single game. DVD 3 has provided Ding Weidi with continuous running and propulsion performance in actual combat, as well as the stability of sneakers in many high-intensity games, thanks to many top technologies applied in the design of DVD 3.

The structural design of the middle foot of DVD 3 draws lessons from the sports car suspension system, uses double TPU splicing and combines the Chinese traditional tenon and mortise structure to achieve the perfect unity of support, torsion resistance and stability. The forefoot is equipped with CQT carbon critical technology, which increases the starting propulsion ratio to more than 75%, and can provide excellent cushioning and quick start ability for players. The ENRG-X E tough technology in the back of the palm provides extreme propulsion and stability through extension. In addition, the 361 ° newly upgraded wear-resistant technology creates the outsole known as the "King of Grinding", which is wear-resistant and has strong traction, ensuring that players always maintain the best state in high-speed sports.

The newly upgraded DVD 3 has a unique color matching design in addition to improving the wearing experience and enhancing the driving power of running, which also meets the consumers' needs for wearing in more scenes. The "GALAXY", "Milk Tea", "824" and "Toy" colors launched on this sale are inspired by Ding Weidi's versatile personality and all-round performance on the field. Among them, the "GALAXY" color matching uses the collision of pink and blue, which is inspired by Ding Weidi's high IQ in virtual currency investment, as well as his high IQ and unique analytical ability reflected in the game field, highlighting his jumping and unique personality; The color matching of "milk tea" comes from his love for Chinese pearl milk tea drinks during the previous "China Tour", which also reflects his funny side; The color matching of "824" and "toy" respectively represents the tribute to the idol and the creative inspiration from the favorite toy of his son Elijah.

From the professional arena to the domestic grassroots games, the charm of DVD3 is recognized not only in the professional arena, but also in the grassroots basketball circle. Many well-known grassroots players in China, such as Han Shuguang, Guo Yang (Yang Ma), Zhou Rui, etc., have chosen to participate in the actual competition with their DVD3s. In particular, in the upcoming double centennial contest on the evening of January 20, the domestic popular grassroots player Yahan will form a double team with Ke Ran and play a fierce match with Liu Zhijie and Ziefei. The powerful running propulsion and stable sole structure provided by DVD 3 can perfectly fit Yahan's flexible transformation and sudden stop, and quickly break through the defensive play by changing the rhythm, providing him with advantages in equipment performance in the 100% battle for each ball. The appearance of DVD 3 in grass root competitions further proves its popularity among grass root players. At the same time, it also shows the applicability of DVD3 in different competition environments, and can better meet the diverse needs of various basketball fans in different scenes such as actual combat, training and daily life.

In the future, 361 ° will rely on the continuous innovation of product technology, combined with the influence and personal strength of the spokesmen of American professional basketball stars, including Jokic, Gordon, Ding Weidi and Pop, to fully draw on the experience of the world's top basketball courts and promote the iterative upgrading of 361 ° professional basketball equipment. In addition, by keeping close cooperation with world basketball stars, 361 ° has significantly increased the brand's popularity and public awareness in the basketball field, injected new vitality into the brand, accelerated the process of brand globalization, and helped 361 ° further expand its international market.