The Overall Negative Growth Of Sales Of Wingaid Fashion Brand Products Of Hong Kong Listed Enterprises

Recently, Wingaid Fashion (stock code: 3709), a Hong Kong listed enterprise, released its latest operating performance in the second quarter and the first half of 2014, which shows:

The sales performance of Koradior brand in the second quarter and the first half of 2014:

In the second quarter of 2024, the sales of Koradior brand products recorded a negative growth of 10% over the same period of 2023.

After taking into account the sales performance in the first quarter of 2014, the sales of Koradior brand products recorded a negative growth in the number of units in the first half of 2014.

Sales performance of NAERSI brand in the second quarter and the first half of 2014:

In the second quarter of 2014, the sales of NAERSI brand products recorded a positive growth compared with the number of units recorded in the same period of 2003.

Taking into account the sales performance in the first quarter of 2014, the sales of NAERSI brand products recorded a low number of units and positive growth in the first half of 2014.

　　NEXY. Sales performance of CO brand in the second quarter and the first half of 2014:

In the second quarter of 2014, the sales of NEXY.CO brand products recorded a positive growth compared with the number of units recorded in the same period of 2003.

Taking into account the sales performance in the first quarter of 2014, the sales of NEXY.CO brand products recorded a positive growth in the number of units in the first half of 2014.

Sales performance of other brands in the second quarter and the first half of 2014:

In the second quarter of 2024, the total sales of other brand products recorded a negative growth compared with the same period of 2023.

After taking into account the sales performance in the first quarter of 2014, the total sales of other brand products recorded a negative growth of low units in the first half of 2014.

Business update in the first half of 2014

In view of the above operating data, in the first half of 2014, the Group's overall sales of brand products recorded a negative growth of low units. Therefore, the Group's expected net profit will decrease by no more than 40% (after taking into account the share based expenses ("ESOP expenses") incurred by awarding bonus shares under the share based incentive plan adopted by the Company) or no more than 23% (without taking into account the ESOP expenses) compared with the same period in 2003, which is due to the general decrease in sales disclosed above The investment in brand assets such as advertising and store upgrading, as well as the R&D investment in information collection, customer research and product development, and marketing expenditure increased.

The sales performance data and financial data disclosed above do not constitute, represent or represent the overall income or financial performance of the Group for the six months ended June 30, 2014. This announcement is made based on the preliminary review of the Group's draft unaudited operating data and unaudited comprehensive management accounts by the Board of Directors and the data currently available to the Board of Directors, and has not been reviewed or reviewed by the Company's auditors or audit committee. The data in this announcement may also be modified and adjusted.