Local Hot Spot: Hebei Qinghe Creates Network "Famous Anchor" To Help Industry Development

"You can have a look at this cashmere sweater on me. It has a pure camel high collar and a waistband design. It is warm and stylish." On the 28th, Tian Xiaoqi, an online sales anchor in Qinghe County, Hebei Province, interacted with fans and displayed various kinds of cashmere clothes at the same time. In front of the computer table on the side, a long list of new orders was printed out immediately, and then the staff matched the clothes, packed and delivered.

Qinghe County is located in the southeast of Hebei Province. The cashmere industry started in 1978. After more than 40 years of development, Qinghe cashmere industry has gradually developed into an important cashmere processing distribution center and cashmere products production and marketing base in China. In 2016, Qinghe County was awarded "Cashmere city of China" by China Livestock Products Circulation Association.

"Every year, 90% of cashmere products in Qinghe County are sold through e-commerce channels, and the Internet has gradually replaced traditional channels as the main sales channel." Xu Quanshen, director of Qinghe cashmere Town Management Committee, said that by the end of January 2022, there were more than 35000 online stores in Qinghe County, with more than 60000 employees and 13 billion yuan of online sales.

In 2019, Qinghe County, Hebei Province, in order to improve the skills of e-commerce practitioners and expand the team of e-commerce practitioners, established an online celebrity anchor incubation base. Learning that there was a special anchor incubator base in the county and free training, Tian Xiaoqi signed up. After two weeks of serious study, she initially mastered the live sales skills. The next day after the training, she summoned up the courage to walk into a cashmere clothing store and did live broadcast for three hours.

"For the first time, I was very nervous about the camera lens of the mobile phone. I was afraid that the introduction would not be good, but I was afraid that I would say something wrong. Although I only sold two pieces at that time, I was very happy because I finally found a job I like." Talking about her first time on camera, Tian Xiaoqi has been deeply touched.

Under the guidance of the teacher in the anchor incubator base, Tian Xiaoqi became more and more comfortable in front of the camera, and soon developed more than 30000 fans, and her ability to carry goods live was becoming stronger and stronger. Later, she set up a professional network live broadcast team. After three years of entrepreneurship, her team sold more than 300 cashmere garments a day, with sales of nearly 100000 yuan.

In Qinghe County, there are still many anchors like Tian Xiaoqi. They bring their own live broadcasting equipment to the cashmere clothing store in the cashmere town of Qinghe County every day, and they start live broadcasting like they go to work.

Li Suhong is a "post-90s" full-time mother. Her child is growing up. She has the idea of going out to work. However, her child is small, and she is not at ease to entrust her child to the elderly. When she is in a dilemma, she becomes an online sales anchor through the introduction of friends and training. Since March 2021, after nearly a year's hard work, we have earned more than 40000 yuan by carrying goods through live broadcasting, which has become the main labor force of the family.

"The cashmere stores in Qinghe County have basically opened up special" live broadcasting corner ". We also regularly set up" live broadcasting professional classes "for merchants and anchors to teach live marketing strategies Xu Quanshen said.

Zhang Jian, Secretary of the Qinghe County Party committee, said that with the help of e-commerce, Qinghe County has developed into an important cashmere processing and distribution center and a cashmere products production and marketing base in China. The cashmere industry has developed from a single carding raw material to a complete industrial system integrating carding, spinning, weaving and carding, with an annual value of 20 billion yuan. In the next step, Qinghe County will continue to take e-commerce development as a "top priority" to promote the rapid and healthy development of e-commerce industry.

(source: China News Network)