Attention: The Market Value Of Mattersbonwe Has Evaporated By 33.8 Billion

In recent years, China's economy is in the rapid development, people's income level has also been improved, the living standard has been continuously improved, correspondingly, people began to pursue the quality of life, began to pay more attention to dress. So in recent years, the development of clothing industry and fashion industry is very prosperous, but the prosperity of this industry also brings competition and pressure.

Domestic clothing industry can be described as a hundred schools of thought contend, such as Hailan home, Senma, seven wolf, bosden, metsbawi and other brands are very famous. However, with the rise of e-commerce and the entry of new clothing brands into the domestic market, many giants in the clothing industry have not kept up with the pace of development of the times and have gradually disappeared from the public vision. If you look closely, you will find that many clothing stores can't open any more. Most of them move far away from the city center, shopping malls and other places, especially in the first and second tier cities. The reason for such a big change is because of the changes in the offline consumption environment.

Of course, the reason why some clothing giants are in trouble is not only the impact of e-commerce, but also the root cause of many clothing brands' complacency and lack of innovation. There was an enterprise which was once known as the brand of clothing by many people. It was exposed that the company's chairman was restricted from high consumption due to the default of rent, and the market value evaporated by 33.8 billion yuan. It's incredible that tens of billions of dollars have been burned out in just a few years. As a result, many netizens can't help but ask: this clothing brand, which was once held in China, can't even afford the rent. Will it fall? That clothing giant is MetS Bonwe.

The brand concept of the post-85 and post-90 young people is "if you carry it, I will not feel it". The number one driving force to stimulate consumption desire is "participation". In order to shorten the distance with the post-90s generation, Metersbonwe invited many stars to speak for the brand, and the effect was very good. Young people like this brand very much. Metsbank was founded by Zhou Chengjian. Zhou Chengjian's family is very poor. In order to reduce the family burden, Zhou Chengjian dropped out of school to study tailoring to support his family. After returning to the county, Zhou opened a clothing factory. However, due to poor management and other reasons, clothing factories not only failed to make a lot of money, but also owed a lot of debts. However, after some consideration, Zhou Chengjian chose Wenzhou for development. During this period, Zhou Chengjian did clothing label, so he also accumulated a lot of relevant experience in the field of clothing.

In 1995, Zhou Chengjian started his own business again and founded metsbank. From the very beginning, MetS Bonwe has chosen this virtual supply chain management mode to build itself into a "no brand factory". Zhou Chengjian worked hard and metsbanwei grew rapidly. Since its listing in 2008, the company has experienced a successful stage of development. The market value once reached 38.944 billion yuan, and the number of stores reached 5220, becoming a domestic clothing giant.

In 2012, due to the influence of foreign fast fashion brands and the loss of customers from traditional network channels, the performance of MetS Bonwe began to decline. In 2016, Zhou Chengjian's daughter, Hu Jiajia, took over the company. In order to reverse the trend of loss, Hu Jiajia has made a lot of attempts, such as constantly launching new products with more styles. Invite celebrity endorsements, launch an e-commerce platform called "bango", and then inventory. According to the company's 2016 annual report and 2017 first quarter report, Hu Jiajia's prescription for metsbouray is "return". Hu Jiajia's top priority is to reorganize employees and establish a new board of directors and senior management team. Hu's team is younger and more family oriented.

This quarter's decline in the main financial indicators of the company, however, has been widely questioned by the young people. In 2019, Metersbonwe suffered serious losses, once as high as 825 million yuan. Compared with its heyday, its market value evaporated by 33.8 billion yuan. 2020 will be a more difficult year for metsbawi and Hu Jiajia. On June 24, the people's Court of Huangpu District of Shanghai issued a consumption restriction order against Shanghai MetS Bonwe Fashion Accessories Co., Ltd., prohibiting high consumption and unnecessary consumption behavior of MetS Bonwe and Hu Jiajia according to relevant provisions. In addition, as of August 25, 2020, relevant data show that the market value of metsbouray is only about 5.6 billion yuan.

It is obviously a shame that a once brilliant fashion giant should be reduced to what it is now. From now on, we can see that no matter what an enterprise does, if it only does well on the surface, it is easy to be "led by the nose" by the market. Without essential innovation, it is difficult to achieve long-term development.

At present, mattersbonwe has not withdrawn from the market. It is possible to make a comeback. It just keeps pace with the times and keeps innovating. At present, the current situation of the domestic clothing industry is that the product homogeneity is serious, the marketing methods are the same, the enterprises are lack of innovation, coupled with the impact of international FMCG brands, the transformation of the clothing industry is imminent. I don't know whether metsbouray will be able to get out of the predicament and create brilliance in the future? What do you think of it?