Guangdong Province To Resume Inter Provincial Team Tour, Major Scenic Spots To Prepare For Summer Vacation

Cross provincial tourism has finally been "thawed".

On July 19, the Department of culture and tourism of Guangdong Province issued a notice on the promotion of inter provincial tourism organized by travel agencies (hereinafter referred to as the "notice"), proposing to resume the trans provincial team tourism business activities, and to fully open the indoor tourism projects in scenic spots by means of "limited amount, appointment, staggering peak", etc., and the number of tourists received increased from 30% of the maximum carrying capacity to 5 0%。

According to the circular, travel agencies and online tourism enterprises can resume the operation of trans provincial (District, city) team tourism and "air ticket + Hotel" business under the premise of strictly implementing the epidemic prevention and control measures. Medium and high-risk areas will not be opened for the time being, and cross-border tourism business will not be resumed for the time being.

The prevention and control of the epidemic situation should be put in the first place, and the prevention and control of the epidemic situation should be put in the first place. At the same time, the circuit breaker mechanism should be implemented. Tourism business units should pay close attention to the dynamic information of epidemic prevention and control in tourist destinations, and should not travel to medium and high-risk areas in groups. Once the tourism destination is listed as a medium and high-risk area, the non departure team must immediately cancel or change the travel itinerary; the tourism team already in the medium and high-risk area must suspend their tourism activities in the local area, follow the guidance and requirements of the local epidemic prevention and control department, and cooperate with the relevant epidemic investigation and disposal work.

Some industry insiders told the 21st century economic reporter that the three most important periods of the year for the tourism industry are the Spring Festival holiday, the May 11 golden week and the summer vacation. For the tourism industry seriously affected by the epidemic situation this year, it has missed the most popular Spring Festival holiday in the past. Speeding up the use of summer vacation has become a key node to save the entire industry chain. The gradual opening of trans provincial tourism has given the tourism industry a chance to breathe.

Guangdong seizes the summer tour track

After the announcement, travel agencies in Guangdong Province have launched trans provincial tourism products. Take guangzhilv as an example, its rebooted cross provincial tourism products cover Chongqing, Guangxi, Qinghai, Inner Mongolia, Guizhou, Hunan and other mainstream domestic tourism destinations, with a journey of 3-7 days, and the proportion of high-speed rail group and air group is about 3:7.

Guangdong is one of the largest tourist destinations in China, and is also a large province of group tours. As of June 30, 2019, the total number of travel agencies in China is 37794, of which there are 3108 in Guangdong, which is also the province with the largest number of domestic tourism organizations. The recovery of trans provincial group tour may mean that the travel agency industry will usher in a collective recovery.

Zhu Shaodong, President of Guangdong travel agency industry association, said that the restart of cross provincial team tour is of great significance for the restoration of normal operation order of tourism market. The interaction and exchange of domestic tourists based on tourism behavior will greatly stimulate the vitality of the industry and effectively leverage the market demand of upstream and downstream enterprises in the tourism industry chain.

Closely related to this is the tour guide industry. Zheng Wenli, Secretary General of Guangdong travel agency industry association, said that at present, there are more than 80000 licensed tour guides in Guangdong, and the number has been increasing year by year in recent years. Affected by the epidemic situation, many tour guides have no work to open this year, and the recovery of cross provincial team tour business will make many domestic tour guides "return".

Zheng Wenli predicted that the summer domestic tour will gradually increase, and the National Day golden week may be expected to return to the same level. At present, the group tour market is dominated by intra provincial tour and peripheral tour, and long-distance inter provincial tour remains to be seen.

All over the country, provinces have also launched characteristic tourism routes. Guizhou has issued cultural tourism coupons with a total value of 10 million yuan to tourists inside and outside the province, while Sichuan has launched a number of characteristic routes with the theme of self driving, parents and children, research and learning, cultural and Expo, etc., which has attracted many Cantonese tourists to visit.

In terms of tourist attractions in Guangdong Province, Take Zhuhai as an example. According to the data of Zhuhai Municipal Bureau of culture, tourism and sports, from January to may 2020, the city's travel agencies received 113700 domestic tourists, a year-on-year decrease of 82.2%; and 70000 domestic tours were organized by travel agencies, with a year-on-year decrease of 85.4%.

From 6:00 on July 15, centralized isolation for 14 days of medical observation will no longer be implemented for personnel entering Guangdong Province through Guangdong and Macao ports. Entry personnel can take activities in Guangzhou, Shenzhen, Zhuhai, Foshan, Huizhou, Dongguan, Zhongshan, Jiangmen and Zhaoqing. In the short term, Zhuhai's inbound passenger flow will continue to increase. However, before July 19, according to the epidemic prevention policy, the number of tourists in various scenic spots such as Chimelong ocean kingdom in Zhuhai City could not exceed 30% of the maximum carrying capacity.

Jiang MINLING, assistant president of Changlong group and general manager of Zhuhai Hengqin Changlong International Marine Resort, told 21st century economic reporter on July 18 that the current passenger flow of Zhuhai Chimelong can reach 20000 person times at ordinary times and 30000 person times on weekends. From July 18 to August 23, in addition to the dragon horse Parade (closed every Monday and Thursday), Zhuhai Chimelong ocean kingdom will also stage a new fireworks and UAV high-altitude show during the summer vacation. There will also be colorful ocean electronic sound lying on the ground, cool summer water cruises, colorful night cruises, and sea sleepovers On.

With the relaxation of cross provincial tourism control and the increase of passenger reception standards, some industry insiders said that the tourism industry in Guangdong Province will usher in a wave of peak passenger flow and accelerate the realization of passenger flow. Generally speaking, summer vacation is the traditional peak season of tourism. However, the data of summer tourism in 2020 is not as good as that of previous years, and the scene is not as lively as that of previous years. It is almost a consensus in the industry that the data of summer vacation in 2020 is not as good as that in previous years.

Accelerate the realization of multiple channels

Relevant research shows that, for domestic tourism, summer vacation usually accounts for more than 30%. In many areas or scenic spots, the market share of summer tourism is very large, more than half of which even reaches 70% to 80%. For example, Guizhou, Jilin, Heilongjiang and other provinces, as well as Qinhuangdao, Qingdao, Dalian and other coastal cities, are also famous for grassland tourism, such as Hulunbeir, Xilingol, and Western Sichuan 。

On the other hand, 82.6% of respondents said they would like to travel in the second half of the year, according to the survey report on Tourism willingness in the second half of the year released by Ctrip. According to the data of China Tourism Research Institute, the willingness of Chinese residents to travel in the third quarter of this year was 80.22%. Obviously, the forecast data is obviously better.

In addition, under the background of the comprehensive opening of indoor tourism projects, in order to attract tourists and stimulate consumption, large shopping malls, physical bookstores and cinemas in Guangdong Province have also increased preferential policies.

From July 18 to August 13, Guangzhou will issue 30 million yuan of Guangzhou Cultural and tourism consumption vouchers. The project of Guangzhou Zhengjia group has carried out a preferential policy of doubling the amount of coupons for citizens who use them.

Wei bin, assistant to the president of Guangzhou rongchuang cultural tourism group and general manager of Guangzhou culture and tourism city, also said that the consumption voucher can be directly offset in the scene of five business formats, namely, Guangzhou rongchuang water world, Guangzhou rongchuang sports world and Guangzhou rongchuang Panshan hotel.

At the same time, the summer vacation has arrived, and Guangzhou and its surrounding areas have entered a high temperature warning. The summer resort Guangzhou Changlong water park once again issued a call order to the vast number of water players: "go out! Changlong water park, play together

Liang Weilin, general manager of Chimelong water park, told the media including the 21st century economic report that as the shooting site of the popular variety show "youth has you 2", Changlong group has opened up its "debut" this summer! "Changlong" large-scale theme activities.

According to reports, Changlong water park will continue to have new water explosion points this year: firstly, the water park will present bubble water castle in 2020; secondly, all kinds of popular star water playing equipment - rock giant ship, drifting river adventure, Juhong gorge, python slide, etc.; finally, in addition to various water playing equipment, there are "water electricity syllables".