Humen Clothing: Humen Boarded The Front Page Of People'S Daily!

The people's daily, published today (July 7th), published the front page article "stabilizing supply chain and upgrading the value chain to expand the new format" - Dongguan's initiative to win the initiative (in the crisis, the new machine is changing in a new situation). Focusing on Dongguan's unswerving efforts to promote high-quality economic development, a series of support policies have been introduced to help enterprises overcome difficulties and act positively to promote economic stabilization and recovery. Among them, the article mentioned that the Humen electricity supplier park, under the influence of the epidemic, has won the initiative by way of live sales, shaking audio and video products, network red goods, social marketing and so on.

"People's Daily" 2020 07, 07, 01 edition screenshots

Focus on Humen Electric Park

Dongguan Humen electricity supplier Industrial Park, people come to the car, a busy group. As an important production base of clothing and clothing, Humen town has more than 2300 garment and apparel production and processing enterprises, and more than 1000 supporting enterprises of fabric accessories. In 2019, its sales volume was more than 90 billion yuan.

"60 thousand square meters of the park, has settled in more than 300 new type of electricity supplier enterprises." Wang Wei, chairman of the Humen electricity supplier Industrial Park, said that more than 90% of the clothing enterprises with their own brands are turning to live sales, shaking audio and video products, network red goods, community marketing, etc. foreign trade enterprises expand overseas markets through Alibaba, Amazon and other electronic business platforms.

Two years ago, the layout of the Dongguan Broadcasting Industry Co., Ltd. is now a benchmark for the local garment industry. In February this year, the situation of the epidemic prevention and control was relatively severe. The company added two live rooms, with a total area of nearly 1000 square meters, employing nearly 20 hosts.

"Now 80% of online shop orders come from live broadcasting, with daily sales of up to $5 million." Zhang Yin, the head of the company, said that in order to achieve the "new week week", the company set up a design team of more than 20 people, launching thirty or forty new models every week, relying on big data such as click volume and ranking, and selling good products to return to production. At the end of the production line, the original 100 workers' pipelines were split into several working units, and each unit only corresponded to one or two new models. "Fast changing styles and small batch production become the way to win. Basically, products achieve zero inventories, and the pressure on funds is significantly reduced." In Dongguan, the traditional mode of operation with fixed sales, large quantities and large inventories is speeding up to the flexible supply of fixed production, multi style, small batch and zero inventory. In early May, Dongguan joined hands with Alibaba and other seven major e-commerce platforms to build a docking platform with local characteristic industries to help more Dongguan products go out.

original text

Stabilize supply chain, enhance value chain, expand new format

Dongguan takes the initiative to win the battle

(in the crisis, the new system will start a new situation.)

Two foreign trade came to Guangdong alone, and domestic sales began to grow. Zhang Hesheng, deputy general manager of Dongguan City Electronics Co., Ltd., slightly relieved. Affected by the new crown pneumonia epidemic, in the first quarter of this year, the resumption of production and insufficient production combined with the reduction of foreign trade orders in traditional markets led to a decrease of about 45% of the output of the company. Facing difficulties and initiative, we can create opportunities and win opportunities. In an effort to speed up the growth of domestic sales, has stepped up its efforts to meet new orders from Japan and France, and set up nearly 200 million yuan orders. Similar stories are being staged in Dongguan. Unswervingly promote the development of high quality economy, Dongguan has introduced a series of supportive policies to help enterprises overcome difficulties and act positively to promote economic stabilization and recovery.

Enhance the advantages and stabilize the supply chain

On the eve of the Dragon Boat Festival holiday, the loudspeaker's circular loudspeaker circulates the recruitment information; in the workshop, 12 power adapters and related accessories production lines are full of strength, and the workers are busy in an orderly and orderly manner. "The order in June is not bad. Compared with the same period last year, the first half of the year is expected to increase slightly." Zhang Hesheng said that it was impossible for him to win new overseas customers without the fast supply chain in the domestic market. "Basically 50 square kilometers within the basic parts", Dongguan electronics industry supporting capability is strong. However, after the Spring Festival this year, many reemployment enterprises were affected by the epidemic situation, and the rate of workers being on duty was less than half of that of previous years. Max's orders for delivery in the past 35 days were extended to 45 days. In the face of the difficulties encountered by enterprises, Dongguan has set up an economic operation monitoring and dispatching headquarters. It has implemented a series of policies and measures, such as "helping enterprises support enterprises 15," helping enterprises to resume work 10, "optimizing services 15", "accelerating recovery 16," and a series of policies and measures, such as 36 resumed and resumed production teams, and "one enterprise and one strategy" to help enterprises in the upstream and downstream industrial chain to work together to resume work and resume production. The advantages of the supply chain have been stabilized, and the ability to receive orders from Dongguan enterprises has been strengthened. Nearly 90% of the raw materials of the company are settled in the Pearl River Delta region, ensuring that all orders go smoothly. Since the international financial crisis in 2008, the adjustment of industrial structure has been continuously promoted, making Dongguan's foreign trade more resistant to risks. In 2019, foreign-funded enterprises in Dongguan accounted for 442 billion 510 million yuan, accounting for 36.5%. The data show that Dongguan's dependence on foreign trade has dropped from 400% at the highest time to 140% at present, and the proportion of processing trade has dropped from the highest 80% to 37% at present. Relying on the advantages of local industry and supply chain, many foreign trade enterprises in Dongguan have shifted from fragmented domestic sales to domestic trade. In late May this year, the Dongguan Municipal Commerce Bureau allocated special funds to promote enterprises to expand the domestic market, and further supported some enterprises with strong will and good performance. Dongguan based Guangdong smart toy Co., Ltd. has been engaged in the toy industry for many years, and has been the foundry of European and American brands all over the world. "The consumption capacity of the domestic population is stronger and stronger, but compared with the European and American families, there is still room for growth in toy consumption." Zou Jinhua, general manager of the company, told reporters that it was precisely the "cake" that had been targeted. Since 2016, the company has been working hard to expand its domestic market, and the proportion of domestic sales has risen to more than half of its sales. From 1 to May this year, Dongguan's foreign trade base remained stable, with the export volume of 64 billion 680 million yuan in May and a 17.7% increase over the same period.

Promoting transformation and upgrading value chain

Monthly output of 300 units, accounting for 45% of the world's market share, Dongguan kege precision Limited by Share Ltd sales of products upside down, relying on excellent technical advantages. "Affected by the epidemic, the risk reduction ability of small and medium-sized customer orders have decreased, but such as HUAWEI, ZTE, BYD, these domestic leading enterprises, the demand for sophisticated equipment is even greater. We take the opportunity to win their orders, instead of foreign suppliers. Qiu Guoliang, chairman of the Kay company, revealed that in the first half of this year, only 203 of these large enterprises were ordered, nearly 3.8 times the same period last year, and the output value of the first half of the year increased by 25.5%. "Solder paste printing machine" is the main product of the Kay precision machine. By coating the conductive solder paste, the electronic components can be firmly adhered to the circuit board. "The technical accuracy is very high. The small holes in the probe and the circuit board of the printing machine must be strictly aligned to ensure that the solder paste flows smoothly in the hole." Qiu Guoliang said, "if the flow is not smooth, the solder paste is coated, and the components will be in bad contact. If the coating is applied or the location is deviant, it may lead to a short circuit." With the advantage of technology, Kay precision machine has grown from a small factory at the beginning of its development to a state-level high-tech enterprise with an output value of more than 600 million yuan. Like keg, more and more "made in Dongguan" are speeding up to "Dongguan intelligent manufacturing" and have grown into the industry leaders. At present, Dongguan is pushing forward the construction of national innovative cities, introducing the "technology brain" of academician workstations, innovative teams, new R & D institutions, and so on, with innovation driven manufacturing transformation and upgrading. In 2019, there were 2580 new and high-tech enterprises in Dongguan, equivalent to 7 born each day. The impact of the epidemic is also an opportunity to test the R & D and technological accumulation of enterprises. Since last year's development of a new washing machine, Dongguan Zhen Bao Electrical Technology Co., Ltd. has been pushing on the market. The sudden epidemic has made this new product popular. This type of washing machine, which combines 3 kinds of combination technology of "ultrasonic + electrolysis + oxygen", can quickly sterilize, decontaminate and deodorize, and is in line with the needs of users for epidemic prevention. Wu Guochang, chairman of Zhen Bao company, said: "our orders grew by more than 25% in the first 5 months of this year, mainly on this innovative product that we developed independently." 5G orders and data center orders grew rapidly. The first 5 months of this year achieved import and export volume of US $54 million 840 thousand, an increase of 18% over the same period last year. The growth report card of Dongguan sramsay Griffith circuit Co., Ltd., thanks to its continuous increase in R & D investment for many years, the production automation rate increased from 70% to 90%, and the technical accuracy of products increased significantly. Dongguan industry and Information Bureau official said that Dongguan will not reduce the quality of economic development because of the difficulties caused by the impact of the epidemic, but will further strengthen the high quality development goals of the manufacturing industry, guide enterprises to enhance their core competitiveness, and promote their products to go up to the high end of the global value chain.

Tuo Xin Road, expand new format

Just 3 days of live webcast, attracting about 5000000 people to watch, bringing 150 thousand orders... In early March, the "mousse mattress" with more than 4000 stores across the country moved from line to line to get out of the sales predicament. "Facing the impact of the epidemic, we accelerated the process of digital marketing." Yao Jiqing, President of Dongguan mousse bedroom products Co., Ltd. said that after the Spring Festival, most domestic stores stopped and sales dropped sharply. After repeated studies, the company decided to test the water live webcast, cooperate with the technical service providers to develop the platform, and launched distributors and stores to accumulate potential customers into the live broadcast room. "At present, the factory is already full load production, all the orders are live broadcast." Based on the advantages of industrial agglomeration, Dongguan vigorously develops new formats of online economy and platform economy. Dongguan Humen electricity supplier Industrial Park, people come to the car, a busy group.

As an important production base of clothing and clothing, Humen town has more than 2300 garment and apparel production and processing enterprises, and more than 1000 supporting enterprises of fabric accessories. In 2019, its sales volume was more than 90 billion yuan. "60 thousand square meters of the park, has settled in more than 300 new type of electricity supplier enterprises." Wang Wei, chairman of the Humen electricity supplier Industrial Park, said that more than 90% of the clothing enterprises with their own brands are turning to live sales, shaking audio and video products, network red goods, community marketing, etc. foreign trade enterprises expand overseas markets through Alibaba, Amazon and other electronic business platforms. Two years ago, the layout of the Dongguan Broadcasting Industry Co., Ltd. is now a benchmark for the local garment industry. In February this year, the situation of the epidemic prevention and control was relatively severe. The company added two live rooms, with a total area of nearly 1000 square meters, employing nearly 20 hosts. "Now 80% of online shop orders come from live broadcasting, with daily sales of up to $5 million."

Zhang Yin, the head of the company, said that in order to achieve the "new week week", the company set up a design team of more than 20 people, launching thirty or forty new models every week, relying on big data such as click volume and ranking, and selling good products to return to production. At the production end, the original 100 workers' pipelines were split into several working units, and each unit only corresponded to one or two items. "Fast changing styles and small batch production become the way to win. Basically, products achieve zero inventories, and the pressure on funds is significantly reduced." In Dongguan, the traditional mode of operation with fixed sales, large quantities and large inventories is speeding up to the flexible supply of fixed production, multi style, small batch and zero inventory. In early May, Dongguan joined hands with Alibaba and other seven major e-commerce platforms to build a docking platform with local characteristic industries to help more Dongguan products go out.