Sales Peak Hit The Peak Of Rights Protection: Can The "Pre-Sale Economy" Hedge The Impact Of The Epidemic?

After the Spring Festival, will you renew your annual card in the gym and beauty salon?

"Gym annual fee promotion, ten years twenty thousand!" Beijing Chaoyang District white collar Ge living in the neighborhood near the fitness room played such a promotion. However, Mr. Ge judged that the promotion effort made him worry about the risk of running in the gym, and he could not easily renew his card.

Another Mr. Wang, who was preparing for the Spring Festival follow-up fitness card in Beijing, told the twenty-first Century business reporter that the gymnasium near the district had not opened the door. Although it was within his expected scope, the instruments inside it had been emptied. He had an ominous feeling that the staff had not replied, and his five year deadline for the card was still there.

At the same time, many offline service enterprises need cash flow to "renew their lives", and large-scale sales promotion attracts customers' pre-sale consumption, which is also an important measure for the industry to survive.

In April 17th, the first quarter data released by the National Bureau of statistics showed that the per capita consumption expenditure of the whole country was 5082 yuan, a decrease of 8.2% compared with that of the same period last year, and the actual price reduction actually dropped by 12.5%.

Mao Shengyong, spokesman for the National Bureau of statistics, said that China's consumption potential is relatively large, but during this period, the outgoing activities have been reduced due to the epidemic. In the next stage, the consumption potential will be gradually released.

Where will the pre-sale economy go from under the epidemic situation? In twenty-first Century, an interview with the economic news reporter was confronted with the problem of prepaid consumption under the epidemic situation, and the prepayment commercial logic of enterprises' self rescue. The hotel industry personage said, at present, they have unprecedented sales promotion for hotel consumption. Under the premise of ensuring safety, hotels get cash flow turnover through pre-sale is a common measure now.

"Running away" and safeguarding rights

Ms. Zhou, who is protecting the rights of Beijing Chaoyang District, told the twenty-first Century economic news reporter that she had renewed 80 classes for children in July 2019 in Miller, a total of 13268 yuan. In April 7th this year, parents including her suddenly received the news of the dissolution of the agency. At present, Miss Zhou has not bought 63 courses, worth 10116 yuan.

Ms. Zhou's children began teaching in this institution since 2018, and Miller is a 10 year old children's art education brand. There are many chain stores in the country. Before she was informed of the liquidation, she always thought it was a relatively stable training institution, and there were many primary school classmates in the school district, who had hoped to resume classes after the epidemic. There are more than 400 parents in Chaoyang campus of Ms. Zhou. According to media reports, the US intelligence Miller Beiyuan campus has more than 500 parents, and the total amount of asking fees in many campuses is not small.

In twenty-first Century, the economic news reporter searched the running news of the organization since February this year. The industries involved include gyms, housing trusteeship, offline education and training institutions, barber shops, etc. the demands and results of consumer rights protection are almost the same.

In the case of offline training institutions, dozens of educational and training institutions have been complained since February after failing to return the tuition fees paid by consumers, including some well-known nationwide chain training institutions, such as Miller, which is complained by Ms. Zhou.

      The Hunan provincial prepaid consumer rights survey report released recently shows that in the past year, the prepaid consumption rate of Hunan has been as high as 43.6%, and the prepayment card validity period, the operator's running and return card disputes are the three biggest problems encountered by the consumer rights protection. Among them, the most disuser's problem is that the operators run the road, accounting for 48.2%, which ranks among the most dissatisfied consumers. Top of the list.

From January 20, 2020 to February 29th, the National Association of consumers associations received 180972 complaints about consumer complaints. Among them, the number of complaints was 35260, and the training service prepaid dispute became a hot topic of complaint.

Cash flow "salvation" of enterprises

The service industry under the epidemic is facing unprecedented operational pressure. The promotion and payment of prepaid consumption is known as "far hydrolysis and thirst" - early locking some demand through pre-sale products and easing cash flow problems. A well-known business school professor, who had accepted an interview with the economic news reporters in twenty-first Century, also said that for the current enterprises, the most important thing now is to "renew their lives". Cash flow is very important. Their research found that if the operation stopped, many small and medium-sized enterprises' cash flow lasted for three months, and some small and micro enterprises could not last for a month.

    Kevin, who has worked in the hotel industry for more than ten years, told the twenty-first Century business reporter. Taking the hotels of their group as an example, the current pre-sale promotion is unprecedented. Under the premise of ensuring the safety of prevention and control, it is a common measure for the hotel to get cash flow weekly through the pre-sale, including the sale of self-service meal coupons, housing vouchers, entertainment and housing + There is also a small amount of self-service meal vouchers, such as pre sale stored value cards. According to reports, they had a about 200000 sale value in advance for nearly half a month in a hotel in Guangdong, which seemed to him to be a rare cash gain.

For example, he said, there are about 300 employees in a hotel. Even if each person sends a basic salary of 2000 yuan per month, he will spend more than 600 thousand on personnel expenses per month. At present, the global hotel industry is in recession. In the past, the hotel industry usually had a turnover rate of 10% to 20% after the Spring Festival. No one employee resigned this year.

At present, the hotel business is particularly gloomy in Wuhan, many hotels have adopted the pre-sale mode. Reporters in Wuhan local WeChat group, there are a lot of pre-sale advertising about hotel catering, shop type from five-star hotel to ordinary hot and sour powder shop, pre-sale coupons are mostly from the resumption of labor day to the end of this year.

Take Wuhan United The Peninsula Hotel as an example, selling buffet coupons that are available between May 1st and the end of 2020 at a price of about sixty percent off. The hotel staff told the twenty-first Century business news reporter that the opening of hotel accommodation is expected to be open in April 20th, and the sale period is not ideal. Another Hankou Pearl River Howard Johnson Hotel, played 499 yuan a night accommodation plus two meals, the pre-sale price, the use period is to resume business date to the end of 2020.

A OTA platform personage introduces, advance sale is the common promotion means of wine travel industry. The hotel accommodation that they buy on the platform can be refunded, but even if the consumer finally requests the order, the time difference between them will increase the cash flow for the hotel.

He believes that the hotel industry is relatively heavy assets, behind the company whether it is anti risk ability or investment are relatively large, pre-sale for the tourism industry, is to use today's low price to buy future standard products, consumer acceptance is relatively higher.

Kevin believes that the pre-sale situation is a special test of a brand's popularity and reputation. The pre-sale of famous hotels is slightly better than that of some community gymnasiums or small single hotels. For example, he would hesitate if the gym in the district was selling discount cards at the current discount, but he would give priority to the promotion of the five star hotel gymnasium in the famous hotel group.

Standardization of pre-sale and difficulty in safeguarding rights

After the outbreak, pre paid sales and prepayment rights were at its peak.

Take Ms. Zhou as an example, as of now, more than 400 parents in the WeChat group of her family have been around the mayor's hotline, the police station, the market supervision and Management Bureau, the consumer complaints hotline, and the parents have found a lawyer to prepare for the prosecution of the Miller training institution.

Ms. Zhou concluded that at present, there are many problems facing consumers' rights protection. First, the training institutions involve four companies, which are more complicated. Besides, the institution is going through a regular bankruptcy liquidation process, and lawyers have contacted them to do the registration of claims, not to "disappear", but do not know when they will be able to wait until the debt is paid back. Ms. Zhou told the twenty-first Century business news reporter that other offline training courses she gave her children also had baseball classes, English classes, robot classes and swimming classes. She had begun to worry about whether those institutions could support the resumption of school.

      In April 16th, the Ministry of Education issued a circular to remind all the training institutions for primary and secondary school students to strictly abide by the relevant provisions of the general office of the State Council on the development of the norms of off campus training institutions (No. 2018, No. 80 of the State Council). The charging time and teaching arrangements should be in line with each other and should not be collected in a single time or in the form of a split contract. The time span is over 3 months. Use. Training fees should generally be collected before the training courses start, and should not be collected in advance.

      Wu Liangtao, a lawyer from the company of heaven and Commerce (Wuhan), suggested that when they provide legal services to a shopping mall, they will suggest shopping centers to explore the management method of pre-sale cards for merchants. He suggests that it is clear that without the consent of the shopping mall, merchants should strictly prohibit the issuance of pre-sale cards, and pay more attention to the supervision of food, beverage, fitness, beauty and other enterprises. Gold can only be issued, while the pre-sale card issuance is audited. The scale of enterprises, leasing period and decoration investment should be taken into account. Single shops and natural persons can not be considered.

Wu Liangtao introduced that some prepaid consumers encounter "run away" rights protection consumers. They often go to the mall operators to be responsible for the losses and do not deal with them at the gate. Finally, a shopping mall he served directly put up a reminder advertisement, advises consumers not to pay in advance, but there are still many people who can not afford promotional promotions for prepaid consumption.

In twenty-first Century, the economic report combing reporters found that the "prepaid consumption management regulations for sports fitness establishments in Beijing" issued by the end of 2019 (Draft for solicitation) put forward that in principle, it should not sell prepaid health products with a validity period of over 3 months and a face value of more than 3000 yuan. When sports and fitness establishments are unable to provide services continuously, they should issue operational risks 1 months in advance, refund the consumers' prepaid balance in time, or properly solve the problem of follow-up services, and assume the responsibility of the main business operators according to law. If the above policy is formally promulgated, whether the prepaid consumer market in Beijing gymnasium will change in 2020 remains to be seen.

In the wine industry, the economic news reporter noted in twenty-first Century that in April 13th and 14th, the US group and Ctrip issued the "online accommodation platform Hotel pre-sale service specification".

The US delegation said that the traditional pre-sale mode was rather cumbersome, requiring consumers to make two appointments and exchanges with the merchants in the form of offline calls. They often encounter the situation of opaque reservation information under the telephone line, resulting in the target date being unable to be used or not booked. They promulgated the norms to determine the responsibility of the platform and online hotels in the hotel pre-sale, in addition to the comprehensive, real and accurate requirements of the pre-sale information issued by businesses, it also advocated that businesses provide consumers with rights and interests protection measures.

The head of the OTA platform who interviewed by the twenty-first Century economic report also stressed repeatedly that they would do their utmost to ensure the rights and interests of users' pre paid consumption.