Build An Original Clothing Platform In Shenzhen And Create A Global Innovation And Creativity City In Shangcheng

On November 24, "2019 Shangshangcheng Cultural Creativity Forum" Held in Shenzhen. The experts closely followed the theme of the forum, "Building Shenzhen Fashion Original Platform, Building a Global City of Innovation and Creativity", based on the current reality and the transformation and upgrading of traditional industries, and the development of innovation and creativity, analyzed and judged the situation, discussed and looked forward to the sustainable development direction of "offline B2B professional market of clothing". Some new ideas, new ideas, new ideas and constructive opinions formed at the forum will provide very useful reference and help for Shenzhen Nanyou professional market to further promote innovative development.

Forum invited to Han Wangxi, director of Shenzhen Innovation and Creative Design Development Office, Lin Jian, founder of Shitang Showroom Shanghai, Zhang Liqiang, director of Shangshangcheng marketing planning, and Dai Yi, general manager of Yunzhi Data were the keynote speakers, Shen Yongfang, president of Shenzhen Garment Industry Association, delivered a speech, and Wang Jun, executive chairman of China Garment Forum, made a closing speech. At the same time, Zhang Shaoqing, Huawei Cloud Ecological Director of Huawei Technology Co., Ltd. Shenzhen Enterprise Business Department, Yin Xiaozhong, President of Shenzhen Nanshan Lixiu Clothing Association, He Changjiang, General Manager of Fengying Century, and Zhang Chenglin, Secretary General of Shenzhen Fashion Designers Association were invited And other leaders and industry leaders attended the forum.

Under the joint witness of guests, Qian Mengyuan, Chairman of Shangshangcheng, on behalf of Shangshangcheng, signed a strategic cooperation agreement with Yunzhi Data and Shanghai Shitang showroom We will work together in the building of the "smart platform for the upper city" and global fashion buyers to create an innovative and creative city, so as to create an unlimited possibility for Shenzhen's original clothing platform.

Keynote guest speaker of this forum Dr. Han Wangxi, Director of Shenzhen Innovation and Creative Design Development Office It is mentioned that today clothing is not a traditional industry, but a cultural and creative industry. Designers should not only carve on the cloth, but also have a creative remodeling and expression in culture, appreciation, aesthetics, trend of the times, values and psychology. Design is a culture in essence, but it also contains contemporary and contemporary values and appreciation of the times. His point of view explained why the theme of the forum in the professional market was "building Shenzhen's original clothing platform and building a global city of innovation and creativity". Shenzhen is not only an economic city, not only a commercial city, but also a city of innovation and creativity. In fact, the word "City of Innovation, Entrepreneurship and Creativity" has been added in the middle of Shenzhen, where designers' own ideas, values and technologies have sprung up. It is to introduce the world's high-end design resources. As Shangshangcheng said, "take the lead", to build a super first-class international city, we must look at the whole world fashion.

In the sharing of guest opinions in professional fields, Lin Jian, founder of "Shitang" Taking the development of "Shanghai Shitang" and relevant data as a mirror, it is not sustainable to mention that the products cannot be operated in the way of brand entrepreneurship and self blood production. Therefore, "Shitang" will no longer talk about designers and culture with designers, but will talk about business seriously. In line with the market trend, commercial brands and collection stores have a dazzling increase in the fashion retail market follow The degree is getting higher and higher, and a large number of small and micro brands are nibbling at the market of traditional brands. The private domain traffic that deserves attention is entering this market. The real significance of building a platform is to succeed in going to the market through this platform. Only when the platform and customers grow together, can the value of the platform become natural.

Zhang Liqiang, Marketing Planning Director of Shangshangcheng It was mentioned in the "all-round brand activation plan" that the future of Shangshangcheng may be a platform for commerce and trade, schools, designers or resource acquisition. It is a comprehensive link platform. When it comes to women's clothing, Shenzhen Nanyou District is a benchmark in China's vertical market. Its clothing is new and fast, with good quality. Its reputation and radiation are nationwide and even in the Asia Pacific region. There are more than 7000 stores in Nanyou, with an annual trading volume of nearly 10 billion yuan. The scale of the industrial base has potential, but business needs transformation and upgrading urgently. The core of platform construction is marketing, which brings value to merchants and designers. He thinks it is the only way to go to the city one by one Home can provide professional marketing service platform. It is also a new media form. The physical space opening in Shangshang is a museum, which should be a resource pool of at least 10 million precise users in one to two years. From cognition, public praise to transformation, Shangshangcheng becomes a superior "superior".

Dai Yi, General Manager of Yunzhi Data In the theme of science and technology enabling fashion industry, three issues worth thinking about are proposed. Why does the fashion industry pay more attention to technology? What are the black technologies related to the fashion industry, and what are their values? How can technology and fashion form an organic combination? From the answers he gave, we can see that the growth of young people and their demand for technology are becoming stronger and stronger. Due to this trend, we need to pay more attention to humanity and provide consumers with more convenient places to buy. In addition, the fashion industry chain supply chain has a trend of more and more varieties, small batches and fast fashion, which makes the demand for technology and efficiency more and more strong, and the demand for supply chain transformation more and more strong. The third key factor is the traffic. In addition to online and offline business, the time dimension is also increased, which leads to the diversity of traffic scenarios. These factors lead to the increasingly strong demand of fashion for science and technology. Based on such existence, he believes that Shangshangcheng has such strategic opportunities. Shenzhen is not only the highland of the fashion industry, but also the highland of the information industry. Therefore, it can empower the industry through scientific and technological means to achieve innovation in business models and even products. In a real sense, Shangshangcheng is building a data-driven smart business platform, Even more fashion platforms can be incubated.

Qian Mengyuan, Chairman of Shangshangcheng Company Think more deeply about the project. Shenzhen Nanyou District's original fashion clothing has become the commanding height of the national industry. Shangshangcheng, as a new member of the original clothing exhibition trade, is about to present. Under the current bad economic situation, how to position Shangshangcheng? His goal setting contains two important messages. The first is differentiation. The so-called differentiation is to find out the pain points and problems of the target market and designer merchants. Work hard on the needs of service designers and merchants. Second, create value. To create value for designers and businesses in Shangshangcheng, Shangshangcheng really plays a platform role when they have business and profit. The goal of Shangshangcheng is to create a gathering place for global fashion buyers, which needs both buyers and traffic. The value of the platform is to make these good clothing brands, designers and businesses generate value.

Wang Jun, Executive Chairman of China Fashion Forum It was mentioned in the speech at the end of the forum that in the context of building Shenzhen into a global city of innovation and creativity, such a city positioning must be supported by the corresponding ecological and platform of industrial services, and going to the city is to follow the trend. Shen Yongfang, president of Shenzhen Garment Industry Association, said: Shenzhen Nanyou District has grown up so many designer incubation platforms from an initial wholesale market, which means that the development of Shenzhen's clothing industry, the brand is at a stage, the designer is innovation, the future, and the new force for the transformation of the Guangdong Hong Kong Macao Greater Bay Area. It is a trend and a necessity to go to the city with designer incubation base, target fashion buyers, and designer crossover.

Shenzhen Shangshangcheng is committed to building a global fashion buyer gathering place. Since its launch in 2019, it has actively explored a new model of business reform, carried out an ecological closed-loop to integrate industry resources with a platform model, optimize the "design, production and marketing" of the clothing industry, and comprehensively assisted the clothing industry to achieve Internet+based on the combination of 5G network, cloud computing, big data, artificial intelligence and other technologies, Build a digital and intelligent service platform for original fashion and creative industries.