Sports Brand Has Become The Focus Of Yoga In 2019, And The Market Size Of Yoga Clothing In China Is Predicted.

Chinese business intelligence network: Recently, the American sportswear giant Nike launched the first clothing series NikeYogaCollection designed specifically for yoga. The NikeYogaCollection series is divided into two parts: men and women, and this is the first yoga costume designed for men by Nike. The products cover t shirts, trousers, shorts, tights and sports bra. The selling price ranges from 35 euros, and has been sold in Nike stores and official website.

In addition to clothing, Nike has launched a series of new yoga exercises on NikeTrainingClub applications. Nike hopes to help trainers achieve specific performance goals through yoga, such as finding strength and stability, increasing endurance or increasing flexibility, and upgrading training to a new level.

Since Nike has never ventured into the Yoga market in the past, it belongs to the NikeTraining line, which is mainly based on fitness and training products. It aims to provide convenient, multi-functional and sports protective yoga products.

In order to enter this market, the NikeYogaCollection series is not directly aimed at yoga enthusiasts, but encourages other athletes to participate in yoga and experience the benefits of yoga.

Since 2014, the fashion preference of American teenagers has gradually shifted from jeans to elastic pants with the aid of yoga pants. Gradually, not only in yoga classes, Americans wear yoga pants in running and other fitness activities, and even in daily leisure, and the frequency of purchase is increasing and varieties are becoming more and more abundant. According to Edited, a retail research firm, there are more than 11000 kinds of Yoga Pants available to consumers.

Lululemon, the famous yoga and leisure apparel manufacturer in Canada, announced on Monday that it will increase its revenue in the fourth quarter of fiscal 2018 to 1 billion 140 million to 1 billion 150 million dollars, and share prices soared. In the past year, Lululemon's share price has risen by more than 80%. With this momentum, Lululemon will complete its strategic goal of achieving annual sales revenue of $4 billion by 2020. At present, the Yoga apparel industry in China is still in its infancy, and the influence of commercialization and leading enterprises is insufficient.

With the rise of the national sports movement, the number of sports groups has been expanding and the number of clubs has increased rapidly. Indoor sports are also popular among the public. In the process of consumption upgrading, consumers of indoor sports also pay more attention to the professionalism and functionality of sports equipment, and promote the rapid growth of indoor sportswear demand.

According to the database of China Business Industry Research Institute, the market scale of yoga and fitness apparel in China has increased from 2 billion 500 million yuan to 7 billion 500 million yuan in 2012-2016 years, and the compound annual growth rate is 24.5%. With the awakening of health awareness of women's sports, more and more young women have joined the large team of yoga and fitness, and the market space of Yoga dress industry is huge. It is estimated that the market of Yoga dress industry will reach 11 billion 410 million yuan in 2019.

Source: China Commercial Industry Research Institute

For more information, please refer to the "Research Report on the market prospect and investment opportunities of China's Yoga apparel industry" released by the China Industrial and Commercial Research Institute 2019-2024 years ago. At the same time, the China Industrial and commercial research institute also provides solutions such as industrial big data, industrial planning and planning, Industrial Park Planning and industrial investment promotion.