Ali Wants To Connect Poor Agricultural Products To Commercial Operation System.

The Alibaba announced the strategic upgrading of the pro poor agriculture business at the general meeting to promote the development of agriculture and poverty alleviation, marking the upward movement of agricultural products in the poor areas and fully accessing the Alibaba business operation system.

At present, Ali has gone through three types of electricity supplier poverty alleviation models in the field of promoting agriculture and Poverty Alleviation: platform mode, "one county, one product" mode and live broadcast mode.

Under the platform mode, Ali incubated and nurturing local service providers through the selection of big data, the formulation of industrial standards, the provision of marketing resources, the operation of electronic business and the training of commodities.

Next, Ali will upgrade the platform mode and build a "Union for the promotion of agriculture and poverty alleviation" through the strength of the aggregated economy and the integration of the whole social resources.

In the model of "one county and one product", Ali provides large data, consumption standard input and supply chain input to direct direct selling model for selection, purchase and control.

Next, the "one county, one product" mode will be upgraded to "one county, one industry".

On the one hand, we must digitally upgrade counties with certain industrial bases; on the other hand, we will cooperate with domestic and foreign agricultural high-tech research institutions, institutions, experts and professors to build up, pform and popularize new industries and new products.

In the field of live broadcasting, Ali has created the "1+1+1" mode of poverty elimination for county leaders (village cadres) and net red + stars.

Next, the mode will be upgraded to the "1+2+3" mode: the poor counties use live broadcasting to recommend local characteristic agricultural products (first industry), deep-processing special products (second industries) and tourism cultural products (third industries).

In January this year, Taobao broadcast live village broadcast plan, to help 1000 farmers in 100 counties to achieve monthly income of 10000 yuan.

Next, Taobao's live broadcast will increase the flow of live broadcasting of agricultural products, and make the live broadcasting tools easier to use.

In addition, Ali also converged on the strength of the economy, launched the "county consultation program", around the soil improvement, nutrition programs, pest control, cultivation mode and so on to provide customized solutions, through the demonstration households to promote the program to more farmers.

For many poverty-stricken counties, the characteristics of products are not "characteristic", "packaging is not grasping the heart", brand is not spiritual refining, marketing interaction is not clear, and it is unclear where the customers are.

Ali will guide businesses to innovate sales mode through the "brand make-up program", and use the new forms of live broadcast, jitter and short videos to make agricultural products sell better.

It is understood that Ali Xing agriculture and poverty alleviation business in August 2017, as of March this year has attracted nearly 600 counties to settle in, more than 220 for the national poor county, incubator brand 2500, the industry covered poverty county population more than 3 million, driven by poverty-stricken county employment exceeds 200 thousand.

According to the plan, Ali has three steps to help the poor.

The first step is to explore the mode of completion in 2018 and build a case for poverty alleviation.

The second step is to promote the upgrading of business and the promotion of sustainable, participable and referable quality models in 2019, so as to promote the participation of all ecological forces in tackling poverty.

The third step, from 2020 to the prosperity of agriculture and the prosperity of agriculture, through the mode of order agriculture and intelligent agriculture, to drive farmers to become rich continuously.

(text /M.Q)