How Is China'S Tide Brand Business? Next 150 Million Ed 90% Hardy

When the slow growth of ELLASSAY, Ed Hardy has gradually become one of the profitable points to promote sustained growth of the company's performance.

When the personalized demand of the new consumption era is upgraded,

For a while, it became the new favorite of the fashionable young people in China.

How is the sale of this business in the Chinese market? Perhaps, in recent years, the Ed Hardy, a frequent addition of Chao Li Si, can be seen.

In the afternoon of November 7th, the company announced that it had completed the 10% acquisition of Tang Li International, and the paction amount was equivalent to RMB 154 million yuan.

After the completion of the paction, Carina Lau will hold 90% of the shares of Tang Li International, while the shareholding ratio of Huayue international, founded by star shareholder, has decreased from 80% in 2016 to 10%.

In 2016, when it took 240 million 500 thousand yuan and 55 million 500 thousand yuan to acquire 65% equity interest and 15% equity interest in Tang Li International, in the past three years, Carina Lau, Rain, Jay Chou and other celebrities, Ed Hardy, had spent 450 million yuan.

In contrast to the contribution made by the brand of this year's brand, we can see that in the case of slow growth of the main brand ELLASSAY, Chao brand Ed Hardy is becoming one of the profitable points to promote the continuous growth of the company's performance.

In the first half of this year, Ed Hardy and last year's newly launched Ed Hardy X, the star Nicky Wu's Deputy brand, achieved a revenue of 247 million yuan, an increase of 26.42% over the same period last year, and its revenue was second only to the main brand ELLASSAY.

In the three quarter of this year, Ed Hardy and Ed Hardy X had 19 net revenue outlets in the first three quarters, achieving a total revenue of 380 million yuan, an increase of 20.82% over the previous year, ranking the top three among the company's brands.

According to the growth rate of 20%, Ed Hardy and Ed Hardy X revenue in 2018 will exceed its revenue of 436 million yuan last year.

Combing the development of Chao brand in recent years, we can see that since 2000, with the development of Asian economy, tide brand has gradually developed from the Star daily dress to the public.

By 2010, tide brand changed from niche to daily life and began to cover more consumers.

A sharp change is to cater for the consumption iteration.

The upgrading of personalized demand, including LV, Gucci and other luxury brands, began to shake hands with the tide card and start the new stage of luxury brand development.

Like LV and Chao brand Supreme joint cross-border, Givenchy and Japan tide card Rottweiler cooperation, Gucci also played street graffiti.

The most surprising thing is that at the beginning of this year, Virgil Abloh, one of the leading Street leaders in LV, became the first African art director in her history, which is rare in the French top luxury brands.

According to the analysis of fashion consumption last year, the younger the younger consumers are, the higher their preference for tide cards is. The preference for "tide after 95" and "00 after" is particularly evident.

Last year, the growth rate of mobile card consumption reached 62%, 3.7 times that of non tidal brand.

The data from Ali also show that in the past three years, the tide consumer market has been rising. Last year, the volume of search online increased by more than 60%, and the consumption volume grew by 260% over the same period last year.

Globally, the 2011 global tide card.

It's only $60 billion, and it has soared to $about 200000000000 last year.

In the opinion of the public, the next trillion market is the tide card.