The New Mode Of Clothing Manufacturing Of Yibang People Is Coming In The Digital Era

Every year, the world cup, accompanied by carnival, in addition to the commendable points in the game, there are also the final results of the game who lost and who won. In fact, as early as four years ago, Google, Baidu, Microsoft and other companies launched more and more accurate game result prediction platforms. For example, baidu established a prediction model including 199972 players and 112 million data based on the 37000 game data of 987 teams in the world in the past five years, and predicted the whole course of 64 The accuracy rate was 67% and 94% after elimination. This is the power of big data!

What about "6.18"? Haven't you found that those shopping websites know you better than your mother, and they will always push you exactly what you need! That's also because big data will analyze consumers' preferences through massive data information and complete accurate push.

People often say, "in your temperament now, there is the road you have gone through, the books you have read and the people you have loved." In the era of big data, the consumption bill of building your temperament also contains the epitome of intelligent manufacturing and upgrading of Chinese clothing.

C2m: "short circuit economy"

"First of all, companies that don't use big data may not have a future in China. Secondly, the vast majority of future advertisements without big data support are a waste of money. " Fang Qin, the founder of Yibang people, believes that in the new retail era, if you want to seize the 100 billion level blue ocean market of clothing customization, it is necessary to use intelligent and big data for precision manufacturing.

In 2014, with the number of Internet + men's clothing manufacturers, the company launched the first direct clothing mode of c20.m. The so-called c2m customization basically focuses on two features: one is to provide individualized quantitative services; the other is to reengineer the value creation process of disintermediation, which can be called "short circuit economy".

Under c2m mode, personalized measurement service increases the measurement steps for individual characteristic body data of each consumer, and changes the mode of mass production of general clothing based on the basic characteristics of human body database, roughly estimated clothing size and body data information, which is more conducive to accurate marketing.

"The advantage of door-to-door measurement is that it can actually understand the customer's body shape, skin color, preference, health index and deep-seated emotional appeal expressed through clothing, which is incomparable to machines." Fang Qin said that the whole volume is a big data + artificial intelligence technology. Big data helps us reduce the error rate of volume measurement at the basic level, collect more information from customers, and mine customer demand trends, so as to facilitate the accurate marketing of the same label in terms of customer acquisition.

"We collect millions of human body shape data from the world over the past 27 years, rely on our technical strength and craftsman team, and through Internet + intelligent manufacturing, Longsheng customized platform styles not only cover men's and women's jackets and coats, but also can customize skirts and trousers, so as to realize the whole category customization of leather clothing." Dalian Longsheng Chairman Wu Qi said.

In terms of personalized measurement, the i.me photo cutting system and i.dame (intelligent fitting) system are used in the Chinese customization (made by Boya) platform of Shaoxing Boya clothing. "In terms of human body data scanning, such as designers or plate makers, they will make intelligent adjustment according to the image and temperament of customers' photos to obtain the special value of addition and subtraction." Chinese custom-made person in charge of Qi He Xian said.

The second representation of c2m, the value creation process reengineering of de intermediation, is also its greatest significance, because it cuts off almost all the intermediate links such as inventory, distribution, brand promotion, and so on. Through the subversive innovation of traditional industrial chain links, high-quality products can really achieve high cost performance. It is reported that after using the c2m model, burberry's shirts, eyesight glasses and new and beautiful suitcases are only 1 / 10 of the brand price.

In this mode, mass customization with only 399 yuan, 499 yuan, but the quality is comparable to the traditional channels of 1000-2000 yuan of shirts, making it the world's first shirt customization in less than two years; Yibangren has reduced the customized price of high-end clothing to about 30% - 50% of the traditional high-end clothing price, and achieved delivery in about 10 working days. Since its establishment for more than three years, it has covered more than 200 cities in China and has served 430000 users in total. Dalian Longsheng leather garment customization takes only 7 working days to complete the order.

Of course, the fundamental support for factories to customers is the upgrading of digital intelligent manufacturing. In terms of quantity customization, the first is on-demand production: the back-end factory of quantity products can timely connect with the front-end data, and every detail demand of consumers can be quickly responded and realized at the manufacturing end, so as to realize flexible on-demand production. Second, perfect intelligent system: the factory changed the assembly line mode of large-scale industrial production, and modularized the manufacturing end with data and it system as the core, so as to realize the large-scale manufacturing of single personalized clothing.

Last year, we successfully built leather clothing in the world Leatherwear Dalian Longsheng, a big data intelligent manufacturing platform for products, has two business models of smart customization of leather clothing, namely B2M and c2m , which also benefits from the construction of intelligent systems such as PLM, OMS and APS. "On the basis of standardization, modularization and automation, the flexible leather production line driven by data enables both b-end and C-end customers to spend very little time on the Longsheng customization platform to independently select accessories, styles, process requirements and input sizes. During this period, customers can also query the real-time progress of orders through the platform at any time, master the order flow direction and node dynamics, and truly realize the visual tracking of orders. " Mr. Wu said.

　　C2M clothing Customization mode, in fact, is to use the current Internet information technology and flexible production technology accumulation to re optimize and upgrade the production process, value creation process and demand satisfaction degree of the traditional clothing industry, realizing a specific transformation and upgrading.

In fact, the consumption habits of Chinese consumers have changed from the pursuit of price to the pursuit of brand. The next stage will enter the era of pursuing personality. People pay more and more attention to experience and quality, and Chinese consumers are more and more keen on customized demand. According to statistics, China's customization has reached 100 billion yuan and is expected to reach 200 billion yuan in 2020. Customization mode is considered to be the next outlet in the field of online clothing.

In clothing industry As more and more enterprises join in, the competition pattern is becoming more and more innovative. In the future, intelligent customization of clothing will become a universal consumption type, which will be accompanied by the development of the clothing industry.

At present, the process of data collection, integration, judgment, action and feedback of enterprises is not perfect. It is still in the stage of fighting monsters. With the extension of data and deep data mining, we realize how the data closed-loop system required by automation and intelligence can be closed and open. The integration of internal and external is the future development trend.

"In the future, the biggest challenge we face is the collection of big data. Whoever has the perfect information will have the whole world." Fang Qin said.

"At present, Longsheng customization platform, especially after participating in chic exhibition, has attracted many domestic customized enterprises to cooperate with it. In the future, Longsheng customization will establish more cross-border links, and will launch an intelligent mass system on wechat, so that users can more easily realize volume operation on wechat. " Wu Qi said.

Qi Hexian said that Boya Zhizao has seven core systems: diy3d intelligent order system, i.me photo cutting system, MTM intelligent technology, cam intelligent cutting, MTS intelligent control (quality and time), i.dame (intelligent fitting), datailor new model experience shop. In the future, in order to improve the service experience, the big plan of Boya huapin customization platform is that customers only need to provide three photos (front, side and back) online, and the customization platform can be customized by using the combination of VR and virtual technology. In addition, for customization of Chinese products, version type means the starting point of differentiated competitiveness. Therefore, Chinese customized products will also use big data cutting machine and intelligent software to further improve the version type and really play a competitive advantage.

At the same time, enterprises have been committed to providing the ultimate user experience. For example, in the era of big data, how to fully exploit and make good use of user data, and really improve privacy protection services? During the interview, the reporter learned that, whether it is Longsheng, Quanpin, Boya intelligent manufacturing or Yibang people, they have been strengthening the purpose of constantly using technology and system to ensure security Also let us see the security of sharing economy in the era of big data.

Of course, digital upgrading is also a process in which the pattern is constantly broken. For example, the door-to-door volume in customized services will be weakened as a whole with the diversification of interactive channels between enterprises and users in the future. Due to the progress of technology, including some auxiliary technical means, it has been able or close to realize the automatic acquisition of 3D multidimensional shape data information for users, which means that the demand for door-to-door service is unnecessary. Moreover, with the popularization of customized services, more personalized data of consumers will become industry standard information in the future, or will exist as a whole with the personal information of users for dynamic monitoring and updating, which means that the data collection work of manual mode is no longer needed.