Children'S Clothing Market Lacks Professional Talents. What Are You Waiting For?

According to the world clothing shoes and hats net,

The vigorous development of the market is obvious these years.

Just look at the expanding area of the children's clothing business in the physical store, or join the adult wear market for children's wear.

The line-up can feel this.

The "new clothing footwear category 2017 research outlook" released by the advisory body, Ou Rui International, is once again demonstrated by data. In 2016, the global children's wear market scale increased by 5%, reaching US $203 billion 400 million, or about 1 trillion and 330 billion yuan.

The sales scale of the brand is quite impressive. According to the report, the sales volume of some brands in 2017 can reach 5 billion 890 million yuan, or about 38 billion 514 million yuan.

In our previous reports, we have repeatedly mentioned that the rise of the "middle class" in emerging markets and the full liberalization of the potential child market in China are all driving the development of the global children's wear market in the implementation of the two child policy.

In addition, with the trend of global aging, family size is getting smaller and smaller, the proportion of household disposable income sharing on children is getting higher and higher. The growing market of children's clothing is mostly predictable.

In the mass consumer market, besides the traditional competitors, the electricity supplier brand has also become an important force.

Interestingly, almost all brands are trying to add firewood to the market through social networking. The "cute" picture marketing on Instagram can always arouse the purchase interest of adult consumers, especially North West, Harper Beckham, Suri Cruise, Prince George and princess Sherlock. These photos of the children's clothing industry can always arouse customers' desire to find the same money and buy the same money.

Kim Kardashian and Kanye West's daughter, North West, is the queen of children's wear.

The British Royal Prince George and princess Sherlock also have very large cargo carrying capacity.

However, with the expansion of market scale and the intensification of competition, the problem of talent shortage is also rapidly exposed.

Unlike many people's inherent cognition, making children's clothing is not just a simplified version of adult wear.

In other words, the staff who work in adult clothing brands may not be equal to the same posts in children's clothing brands.

"Where are the professional staff of children's clothing? Where are you currently? There is a great shortage of clothing industry practitioners who specialize in children's clothing market. This brings problems to the whole industry chain."

Kate Berry, QHQ director of the clothing industry technical advisory body, emphasizes that there is a certain technical demand difference between the adult clothing industry and children's wear industry.

{page_break}

Children's clothing is not a simple adult version.

The biggest difference is that every country has special laws and regulations for children's articles.

This requires employees engaged in children's wear industry need to have certain legal knowledge.

Jointly and severally, if engaged in supply side or production work, the staff should also have certain knowledge of fabrics so as to avoid subsequent problems caused by the failure of raw materials.

It is worth mentioning that there are few special programs for children's wear industry.

Most practitioners need to learn and accumulate experience through practical work.

Even if there are specialized learning opportunities, most of them are short-term non degree courses.

This set up obstacles for the industry to recruit professionals.

On the other hand, despite the increasing market size of children's wear nowadays.

However, from the perspective of the overall size of the apparel industry, adult clothing still occupies a large part, so it can provide more job opportunities and broader career development space in the future.

This will also make many people give up the opportunity to study children's clothing industry as a whole.

Industry recruitment difficulties are evident.

More interesting reports, please pay attention to the world clothing shoes and hats net.