Chanel And Pharrell Williams Work Together To Get Younger.

This time, in order to snatch.

And the big brands have made moves.

Whether Dior and Rihanna cooperate Sunglasses series, Kloss becomes SWAROVSKI spokesperson...

None of this is more shocking.

Chanel has always been an elegant woman as the core design concept of the brand, and recently announced the cooperation with the trend king and rapper Pharrell Williams.

Although there is not much to disclose about the details,

As well as the industry, it almost burst all the topics.

As the spokesman of the trend.

How will this old French fashion house be pformed?

We can only wait and see.

Related links:

Some time ago, Chanel announced some of the earnings information. It was very high profile that it announced that Chanel had led to a marked success in the attack on the gray market of purchasing agents because of the price adjustment strategy. Recently, rumors about Chanel's ongoing attack wave were also coming out.

Chanel, a global coordinated pricing strategy that has been launched since last year, has been criticized by many industries for its low price in the Chinese market. However, Chanel has been abbreviated as a short term which can crack down on the purchasing market and stimulate sales in the declining Chinese market.

This year's president of Chanel, who is in the show in Cuba and interviewed by foreign media, has also made clear that global coordination pricing is in order to crack down on purchasing agents. At the same time, a complete legal team is also in full swing. It is expected that the suppression of the next purchase market will continue.

However, the industry believes that although the global coordinated pricing strategy of suppressing purchasing agents seems to be effective, it does not hurt brands too much.

Today, the exposure of Chanel has reached a very dangerous situation. If there is no better strategy adjustment, it is hard to predict that Chanel will not be as good as Prada and Hongkong market.