Topshop Is Stepping Into The Field Of Wearable Technology, And Intelligence Is Getting Farther And Farther Away.
In fact, wearable technology is applied more and more in the retail market. The fashion industry has been exploring for some time in the wearable field. Topshop's entry is not new at this time. However, although products like luminous clothing, weird T-shirts, shoes that can send and receive calls are common, there has been nothing that really resonates with the public. Whether Topshop has made breakthroughs has become the focus of discussion in the industry.
May 20th, Britain Fashion apparel brand Topshop is trying to bring products that integrate technology and fashion to consumers. A few days ago, it released an innovative project to develop wearable devices.
It is reported that Topshop named this wearable device research and development project " Top Pitch "The main task is to discover and jointly develop technology prototypes that promote the further development and application of wearable technology in the fashion industry.
Topshop, which belongs to Arcadia, the largest clothing retailer in Britain, has gradually become the most successful fast fashion brand in Britain since its establishment in 1964. Its product line has everything from clothing, shoes to accessories, and make-up, and is famous for its popularity with the price and the launch of new products.
In fact, wearable technology is applied more and more in the retail market. The fashion industry has been exploring for some time in the wearable field. Topshop's entry is not new at this time.
However, though similar to the luminous performance. clothing Products like weird T-shirts and shoes that can send and receive calls are common, but nothing has ever really resonated with the public. Whether Topshop has made breakthroughs has become the focus of discussion in the industry.
"The integration of fashion and technology has not yet been accepted by consumers. Our goal is to find new markets. We hope to develop products that are reasonably priced and can be loved by consumers." Sheena Sauvaire, head of Topshop global markets and communications department, said.
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