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The Newly Opened Shopping Center Is In The "Three Parts Of The World" Pattern.

2016/5/2 20:44:00 29

Shopping CenterBusiness ModeBrand Strategy

According to incomplete statistics, as of the first quarter of 2016, there are 3547 shopping center projects with 20 thousand square meters of floor space in the 123 tier cities nationwide, with a total construction area of 350 million square meters and a total area of 230 million 403 thousand square meters.

It is worth noting that the newly opened shopping center shows the "three points" pattern of retailers, shopping center developers and residential developers.

According to incomplete statistics, as of the first quarter of 2016, 123 cities nationwide have opened.

Shopping Mall

3547 (excluding Hong Kong, Macao and Taiwan), the total construction area of more than 300 million square meters, with a total operating area of more than 200 million square meters.

In 2015 alone, 408 large and medium-sized shopping centers opened in the country, which was further increased compared with 2014.

Among the 62 three line cities, Quanzhou, Xuzhou, Huizhou, Changzhou and Nantong ranked the first five with 63, 61, 60, 59 and 54 opened shopping centers respectively.

From the total development volume, the number of shopping centers in North, upper, broad and deep cities reached 575 in the first quarter of 2016. The total construction area is 54 million 697 thousand and 400 square meters, and the total area of operation is 34 million 17 thousand and 600 square meters. The average volume of individual shopping centers is 95 thousand and 100 square meters. 32 second-class cities in Chengdu, Wuhan, Chongqing and Suzhou have 1505 shopping centers, with a total area of 160 million 708 thousand square meters. The total area of operation is 102 million 580 thousand square meters, and the average volume of individual shopping centers is 106 thousand square meters; Nantong, four.

Changzhou

Quanzhou and other 62 three line cities have opened 1469 shopping centers, with a total construction area of 137 million 440 thousand square meters. The total area of operation is 93 million 806 thousand square meters. The average volume of shopping centers is 93 thousand and 500 square meters.

From the regional distribution,

East China

It is still a well deserved "King".

On the one hand, on the one hand, Shanghai, Suzhou, Nanjing and other second tier cities are economically developed and attractive to commercial projects and major capitals.

On the other hand, with the market competition of the second tier cities becoming more and more saturated, many three or four line cities located in East China are slightly inferior to the second tier cities, but they have broad market space, huge consumption potential and relatively loose competition pattern.

Judging from the performance of major cities, Shanghai is ranked first among 207 top shopping centers, 19 million 330 thousand square meters of total construction area, 13 million 840 thousand square meters of total operating area, and 136 Beijing shopping centers, 136 Square shopping centers, 12 million 360 thousand square meters of total construction area, 5 million 840 thousand square meters of total operating area, Guangzhou (127 open shopping centers, total building area 10 million 590 thousand square meters, total operating area 5 million 920 thousand square meters), Shenzhen (105 shopping centers, total construction area of square meters, total operating area of square meters), followed by the throne.


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