The Work Of Clothing Buyer Is A Forward-Looking Job.
The buyer's profession will become the gold occupation of the clothing industry.
1. "
Buyer
Eligibility criteria
(1) positive action.
When a hot topic in a market or a popular shop appears, "buyer" must be able to immediately get wind of it and confirm it in person with its own eyes.
Professional commodity knowledge
Clothing is a fashion commodity. Knowledge of fashion trends is needless to say. Knowledge about raw materials, knowledge of color and size, and knowledge of washing are also essential for buyers.
Information collection, analysis and prediction ability
Professional clothing buyers need to collect information about consumers' trends, suppliers' trends, fashion styles, colors and material trends, and do effective data analysis.
Fourth, the ability to plan proposals.
The necessary data collection and analysis of the receipts in advance, and the ability to make full plans for the company's commodity plans through the analysis of the market dominance and the differentiation of data from other brands, are also needed in the fierce competition today.
Management ability
"Buyers" promote the implementation of the work through designers, teachers, shopkeeper, shopping guide, logistics and upstream suppliers.
That is to say, it is the key to achieve coordination with relevant departments in order to achieve the ultimate goal. Therefore, the comprehensive management capability of team operations is also an indispensable condition.
2. "buyer"
responsibility
(1) filing of commodity plans
Annual, quarterly and monthly commodity planning, including the proposal of central commodities and the expansion of central commodity content, need to be clarified and materialized by the "buyer" of the company, and even the "buyer" must undertake the specific responsibilities of deciding upstream suppliers and commodity allocation.
Data accounting responsibility
The ultimate responsibility of the buyer is to ensure the gross profit margin of the company.
In recent years, the mode of data marketing management is emerging. Through the comprehensive data such as "commodity rotation rate", "cross ratio", "flat effect" and "digestibility", it is becoming a hot spot to determine the content of goods and then avoid the "buyers" of inventory.
3. Implementation of commodity plan
Timely and appropriate adjustment of control goods to meet customer needs of the store adjustment, avoid sales guidance at the end of the season and so on, from no goods to goods and then no products, a series of processes need "buyers" to take responsibility, through the implementation of commodity plan to assess the true level of "buyers".
3. "buyer"
core business
Plan proposal business
In the face of the profit goal pursued by the company, in order to ensure the realization of the profit target, "buyers" need not only to formulate quantity plan, commodity plan, purchase plan, store plan, goods sales plan, but also need to make clear the execution details of these plans.
Plan to promote business
In accordance with the draft plan formulated and adopted, we should coordinate with the relevant departments (suppliers, store managers, shopping guides, etc.) to coordinate the recruitment of garment buyers, and work together to promote the smooth implementation of the plan and jointly achieve the enterprise goals.
Effective control of business
"Buyers" need to ensure the correct status of the terminal stores (commodity freshness, cycle control, commodity slew rate, etc.) Beijing clothing buyer recruitment, at any time through data analysis to adjust the clothing buyer data analysis, control the smallest reasonable commodity investment in exchange for the company's biggest profit.
Commodity management business
In order to ensure the ultimate interest, the buyers must control and control the inventory goods, suppliers, stores, and even the sales, so as to avoid the vicious chain reaction caused by the unreasonable structure of goods.
Information collection and analysis
In order to win an invincible position in the fierce market competition and achieve the effect of customer satisfaction, the collection and analysis of terminal store information, competitor information, fashion information and upstream information have become the basic skills of "buyers".
The clothing buyer's profession has not yet been established in government colleges and universities, and the sole buyer training courses are only private educational institutions.
There are foreign universities offering buyer courses, such as the Maran Oni Clothing Institute in Italy, which has the fashion buyer profession. The courses offered for this major are: buyer strategy, textile, fashion trend analysis, data analysis, market strategy, financial management, etc.
From this we can see that as a buyer, the necessary professional knowledge involves market, finance, statistical analysis and so on.
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