Chinese Designer'S Original Voice Production Platform " Original Spanlation " Appeared In MODE Exhibition.

On the 15-18 day of October 2015, the official fashion exhibition of Shanghai fashion week MODE Shanghai costumes exhibition was unveiled. It is committed to promoting the improvement of the fashion industry chain, while meeting the personalized demand of the domestic fashion retail market. It strives to build a new commercial atmosphere and experience for the buyers and professionals from all over the world to build up a new exhibition atmosphere and experience with high matching and effective services, multi-dimensional integration of superior resources and a full range of media communication channels. At the exhibition site, Wu Xuewei, Wu Xuekai and other Chinese leather fashion industry leaders advocate the launching of the integrated platform project "original spanlation" gorgeous appearance, has become a beautiful landscape. At the scene of the exhibition, Hua Yi net made an exclusive interview with two teachers, Wu Xuewei and Wu Xuekai, who were the original designers.

Q: Why did the two teachers choose the original spanlation project in Haining instead of Shanghai?
　　

Wu Xuewei: many people and many designers are also concerned about this problem. Because this story takes place, Yu Haining, the first stop will go to Shanghai. Shanghai is a fashion capital, and it is very advanced. Just now, I felt the atmosphere of the exhibition as a whole. It was very good, beyond my imagination and judgement. Many fashion designers may choose to start from Shanghai in the future. In the future, a large number of designers will be born in the three big cities of Beijing, Shanghai and Shenzhen, and these designers will exchange with each other. Haining (China) leather city Limited by Share Ltd, as a company with the largest investment background, will certainly be set up in Haining, including services, training, models and templates in Haining, and then copied to many cities. The first stop is Shanghai, followed by Hangzhou, Shenzhen and Beijing in Shanghai.
　　

Q: How did you feel about the MODE exhibition? What do you think of the potential of the MODE exhibition and its original spanlation?
　　

Wu Xuekai: with feelings, I can't express my mood. I think we should be moved, especially in China, where MODE exhibits. Under the background of the great era, people's lives and the whole era have undergone tremendous changes. This scene is similar to that of showroom designers in New York when I was in New York in 2000. In the future, the pattern of China will undergo tremendous changes. Not only will every city and a large number of buyers, including Chinese department stores, slowly come out. At present, trapped in the market, trapped in consumption, department stores' overall business performance is declining, and department stores are also faces of thousands of people. But a fresh atmosphere like the MODE exhibition is a part of the department store's shortage, which is what the department stores need to make up for. Many buyers in department stores and many buyers have been looking for designers to cooperate. In the past, department stores liked the kind of industrialized brand most, which opened hundreds of thousands of shops, because they felt that the brand had strength. But now, if you want to find a department store to cooperate, say that you are an industrial brand, opened hundreds of one thousand stores, department stores are also not moved. If you are a designer brand, the department store will look at you with the brightest eye and listen to your designer brand story with the most acute ears. Many Chinese designers, not only fashion designers, but also many designers such as industry, furniture and so on, should all hear such an era calling for the lack of such products in the era. Exhibitions like MODE also show this feature and believe that the future will be very prosperous. After seeing it, I have a lot of impulsiveness. Next time I must not be a small shelf like this year. Maybe I am going to ask for directions. In the future, we should expand our cooperation with Shanghai, and show the attitude of our all dimensional designers and the idea of life understanding in Shanghai exhibition.

Q: in the original spanlation, you and Mr. Wu Xuekai both have great attraction. Besides, what advantages do our projects have for the designer?
　　

Wu Xuewei: there are many designers' integrated stores in China. The original spanlation is one of the representativeness. He dreams for many young designers with designer's dream. We haven't had such a platform in the past few years. Now we have encountered and worked hard to create such a platform to attract more outstanding talented Chinese and overseas Chinese designers, to call the original voice producing platform of Chinese designers, and to make the Chinese fashion design speak out, which is the original intention of our platform. I also hope that our works and many Chinese design works will go to many cities and send them to consumers in the future with the expansion and duplication of the original spanlation platform. Now popular end-to-end, reducing a lot of intermediate links, reducing costs, enabling consumers to benefit. High grade, high brand, high added value, consumers enjoy high cost performance clothes, wear designer clothes, bring them joy and discovery, this is very beautiful.
　　

Q: it is understood that the first line of the original spanlation shop is in Hangzhou, so what is the next store opening plan?
　　

Wu Xuekai: next must be a shop in Shanghai. Shanghai is a collection of fashion works both internationally and domestically. In the future, we will open shops in many cities such as Shanghai, Beijing, Shenzhen, Sichuan, Wuhan and so on, and insist on opening up every shop, bringing good designers' works and bringing designers' dreams to consumers.
　　

Q: the original spanlation project is not a pure public welfare project, and the operation of the project also needs funds. So how do we deal with this problem?
　　

Wu Xuewei: I'm very optimistic that all the designers have the best guarantee. China Haining Leather City Limited by Share Ltd, with such a large background of listing, such a strong backing, China will show many designers platform in the future. But I believe that the sound and promotion of the original spanlation will be great. Because it can bring many designers to many markets in China, including our plan, opening a showroom store in New York. Also in China, we will radiate from the first tier cities to the second tier cities at the same time, so that the resources and designers absorbed by the platform will become better and better. Similarly, it will choose the best designers to take the fashion week to the packaging and promotion of Chinese designers, including fashion week such as New York and Milan. Our future platform will be very large. Similarly, our definition is that we hope to become a LV fashion group in China in the future. We will make many designer brands and register our own brands. We will also share and control designer brands to create a fashion group.

Q: I heard that "original spanlation" is not only a simple showroom, but also has a special living space. What is the advantage of this designer?
　　

Wu Xuekai: with the greeting of the times, the original spanlation platform is not only a display of fashion designers, but also a composite platform for creative design, original personality, including industrial designers, including works of artists, which can be derived from the original spanlation platform, including the designers of painting, sculpture, spectacles, ceramics, and many other fields. When you enter our shop, you see the whole life style compound platform. You can find many surprises and bring a lot of happiness. You can imagine that all the lamps and lanterns, electronic products, daily necessities and any other objects in life can be bought here.
　　

Q: "original spanlation" appeared in MODE for the first time, and also wanted to have an exchange with Shanghai's fashion force. Next time, will you consider further cooperation with MODE exhibition?
　　

Wu Xuewei: Unfortunately, we only have this last position when we sign up late. Some of our full range of ideas and designs have been completed, but there is no way to show it in this space. At the next exhibition or at the Beijing exhibition, we will launch a massive attack, which will show the original design of its own unique design, language and design atmosphere, will be presented to more business partners and more designers, to absorb them onto our platform. At the same time, we hope that Hua Yi net can give more support to the original spanlation and Chinese designers. Thank you!