Zhao Yingguang: The Internet Is A Revolution.

Zhao Yingguang, founder of CEO, said that the trend of the next era of the Internet is: "brand personalization and media media". After the accumulation of long-term flexible supply chain, Han Du Yi house develops 30 thousand products every year, exceeding the Zara historical development record, and the number of 22000 items per year is the number one in the world.

What is the secret of success for the Taobao brand, which sells from the 200 thousand sale to the 1 billion 500 million income?

Han Du Yi house can expand rapidly to today's scale, and has been making money. The core lies in its product group system and the new brand creation mechanism.

There is a kind of training called letting go: the most difficult thing in the world is to give someone a job that you are very good at, and then watch him blow things up, but you can calm down without saying a word. It is training people.

The easiest thing in the world is to give someone a job that you are good at, and teach him to do things right and not to give him the chance to make mistakes. It's not training people, but exercising yourself.

This is the most favorite speech of Zhao Yingguang, the founder of Han Du Yi house.

The reason why he admired this sentence was that he let the team leader grow up.

The group system is the engine of the company, and the ownership team owned by the boss is available.

This is the mode of Han Du. In a traditional clothing company, the general manager of the organizational structure has an executive director, an administrative management, a project director, a planning director, and a design director. This is the Pyramid control management mode.

But Han Du's mode is "single product whole operation system centered on product group".

It is centralization. This product group is 1 to 3 people, up to 3 people. All public resources and services are done around the group.

How many groups are there in Han Du? There are 280 altogether.

These 280 are centres, and no one is the absolute center.

All public platforms serve the group.

One of the 3 designers is one who is responsible for product page promotion, shopping guide in traditional business, and a Commissioner for goods.

The role is responsible for the organization of the supply chain.

How do three people play?

First of all, the task will be determined according to the sales volume completed last year and the normal growth rate of the company this year.

For example, a group sold 1 million last year, and the company's normal growth rate is 50% this year, so it will have to finish 1 million 500 thousand or sprint 2 million.

After setting this goal, finance will get 1 million of the money under the name of the group, and the team will be able to function.

What is the responsibility of the group? The company gives you 1 million, and you have to play 200.

If you say you want to play 1 million 500 thousand, the company will match 750 thousand of the funds.

What is the right of the group?

The first is what style to choose.

How many colors and sizes are second?

How much is third?

The fourth is what activities and promotions.

The fifth is the discount rhythm and degree.

These are all decided by the group itself, which is basically the right of the boss of a clothing enterprise, and the style, price, quantity, discount, promotion...

It's all settled by three people, and the rights are very large.

A group of research and development, sales, procurement Trinity, three people become the core of the operation mechanism, the company has 10 groups or 1000 teams, for each group, there is no difference.

How to assess such a group?

The company's assessment of the group and the distribution of bonus are based on "

There are three core indicators, performance completion rate, gross profit margin and inventory turnover rate.

At the 10 o'clock in the morning, the performance ranking of all teams was released at the morning of Han Dynasty.

Good teams will get higher bonuses.

The distribution of bonus in the group is determined by the team leader.

An excellent group has been doing this for two or three years, and the group leaders always take more.

At this point, the group members want to get more money, so they have the desire to "separate". They want to go out with a group and become a designer when they are a group leader. They have the right to distribute bonus.

In addition, sales teams will also have problems in the latter group. They will also see the performance of the group ahead of them, knowing that the top teams can get many bonuses.

At this time, even if

Giving them more money, the bonus they get is still much less than that of the top teams.

Bad team members naturally don't want to work in groups that earn less money.

First, the top teams should be divided; second, the top ranked teams must be divided; third, the Han Du University of the company is constantly training new recruits, with new staff joining to replenish the group's vacancies.

This led to the division of the group.

After splitting up, the group can be combined freely, and new staff can be added to form a new team.

In this way, each group is a competitive factor, almost a small company.

Inamori Kazuo and Zhang Ruimin are trying to make the company smaller, and South Korea has gone further by relying on the genes of the Internet.