Hermes Pushes New Handbag Octogone Bag

Hermes has recently launched a highly competitive novice bag Octogone bag, which is said to be a potential replacement for Birkin handbags for Octogone bag.

Unlike Hermes's past handbag style, Octogone bag is young with a sporty multicolored ribbon.

The whole looks younger and more dynamic, and aims at young people's new generation market.

PETA group has bought brand equity for joining Hermes board.

British Regional Director Mimi Bekhechi has said that as a shareholder, the US PETA organization will start from Hermes, calling for the ban on the use of rare animal skins as raw materials, including crocodile leather handbags and watchbands.

This Hermes launched this highly

The intention of the novice bag is self-evident.

The most famous handbag of French luxury goods maker Hermes is Birkin, which has been circulating for a long time. However, a video of killing crocodiles and alligators on the Internet has made the image of Birkin handbag greatly reduced and the popularity of it has slowed down.

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In recent years, Swiss watches have failed to perform well in China. The exchange rate and the state's fight against corruption have led to a decline in Chinese consumers' enthusiasm for high-end watches.

According to the Swiss Watch Industry Federation, sales of Swiss watches and clocks in China decreased by 40% in recent years in July.

Part of the reason is that the Swiss central bank decided to lift the control of currency convertibility in January this year, resulting in a sharp rise in Swiss francs and an impact on exports.

Statistics from the Swiss watch industry association do not count the impact of the depreciation of the renminbi. The renminbi will lead to higher prices of imported Swiss watches and clocks, which will further weaken the sales performance of Swiss watches in China.

The cooperation between Heuer and Jingdong provides an inspiration for Swiss watch manufacturers. E-commerce has provided a new channel for them to make contact with Chinese customers more easily, especially in these high-end consumer cities such as Beijing and Shanghai.

The Hoya online flagship store opened yesterday. The Heuer watches offer special designs at different price watches to attract Chinese online consumers, and also use the 360 degree virtual product display technology to enable customers to get the online shopping experience as close as possible to the store experience.

To commemorate China's first online flagship store, TAG Heuer also launched the limited edition of the Heuer G.E.M. special edition ladies' watch in Jingdong.

LVMH group said that the reputation of Jingdong that only sells genuine products is an important reason why we choose to cooperate with them.

At present, in view of the proliferation of counterfeit products on China's e-commerce platform, it is still relatively rare for high-end watches to enter e-commerce in China.

Leo Poon, general manager of the Greater China region, said: "because the era of China's young consumers has arrived, coupled with the rapid development of e-commerce, this provides a rare opportunity for our innovation and brand growth.

On the basis of Jingdong's strong mobile users, we are constantly deepening and targeting our target customers in China, and I believe this will kindle customers' enthusiasm for the Heuer Watch. "