The Pformation Of Traditional Women's Shoes Is Imminent. BELLE Closed 162 Stores In The Two Quarter.

Those familiar traditions

The brand is now in the mire of declining performance.

Recently,

The two quarter operating data released by the group in the 2015/2016 fiscal year show that BELLE's net retail outlets in the two quarter decreased by 162, although the sales of sports and clothing stores grew 6.5%, but the sales of footwear business as a core business decreased by 7.7%.

BELLE continued its first quarter slump in the two quarter.

Prior to this, BELLE group announced the first quarter financial results of the 2015/2016 fiscal year show that footwear sales in the same store decreased by 7.8%, and the number of stores decreased by 167.

As the footwear business continued to decline, BELLE group's flagship brand "Belle" closed shop in Tseung Kwan O branch of Hongkong not long ago, and "Belle" completely withdrew from the Hongkong market.

In fact, in addition to BELLE, Daphne,

It is not easy to wait for the traditional brand of women's shoes.

The group's recent mid 2015 earnings report showed that as of June 30, 2015, the group's turnover was HK $4 billion 374 million, down 13.9% compared to the same period last year, and its profit plunged 95.4% to HK $11 million and 181 stores closed.

Saturday's China Daily reported that the first half of the year's revenue was 845 million yuan, down 3.81% compared to the same period last year, while net profit dropped 18.91% to 27 million yuan.

In the face of decline in performance, the main reasons for these brands' external claims are mostly the slowdown in macro-economic growth and the weak consumer willingness to consume. As the main selling channel, department stores continue to languish and electricity suppliers continue to impact, resulting in sluggish sales and rising costs of rental rents.

BELLE group CEO Sheng Bai pepper has said that in the environment of the Internet changing people's lifestyle and behavior patterns, physical retail is facing more challenges. The current business dilemma of fashion shoe and clothing retailers is the common problem of the industry.

According to insiders, in the context of the market saturation and the continuous impact of the electricity supplier, the growth of the traditional brand of women's shoes depends on the growth of the number of shops joining the store, turning to the demand for store and product retail capabilities, while the growth of store efficiency is restricted by product purchasing and O2O marketing capabilities of all channels.

The pformation of traditional women's shoes is imminent.