Magic Tower Attack: 2D With +3D Fitting

The current "magic ride" function is still relatively simple, only to allow users to slide to see collocation, unable to carry out deeper operations.

Next, "magic will" join the scenario of collocation shopping guide, according to weather, occasions, styles, brand preferences, etc., to recommend the most suitable match for users, and really become a handheld wardrobe with a hand.

As a new attempt, "magic ride" also encountered many difficulties.

The most important problem is that when a picture is uploaded by a business, if the product is not photographed, or the wrong product attribute is selected, the final effect will be affected.

In this regard, Zhong Ying said that it will continue to improve the background system, add image recognition and prompts, and will also strengthen the publicity of the business, and explain the picture requirements and upload process clearly.

How to help users complete the dress conveniently and quickly?

Wang Ying (Zhong Ying) thinks of using mobile phones to help people build virtual wardrobes.

After deciding on the style of dressing, you may want to see the real upper body effect of clothes, too. Taobao mobile team has made plans for users.

Through the "3D dressing lab" on mobile phones, users can choose different shapes of models, watch the wearing effect at 360 degrees, and get the recommended size to buy the most satisfying products.

Although the above two products are not yet fully developed, they bring broad imagination: users simply need to operate on the phone, they can find their own clothes, and do not need to go to the physical store to try them on; for the other businesses, the matching fitting will help improve the unit price, which may become another outbreak point in the apparel industry.

The "magic ride" project was launched in April this year. Its original intention is to solve the user's clothing trouble. Using 2D photo synthesis technology, with Tmall big data, users can see massive matching in the mobile terminal. If you like one of the clothes, you can see all the matching matches after locking.

Before the formal development, the magic team researched several virtual fitting technical service providers including Metail.

Although Metail allows users to enter data such as height and weight and see the upper body effect, the cost of 3D modeling is too high to cover a large number of businesses and goods on the platform.

Based on this consideration, the team decided to choose the one hundred technology that previously developed for UNIQLO's virtual fitting technology. It only needed a white bottom fake pattern with low cost, and it could generate collocation effect and quickly copy it.

"Magic" uses the technology of image recognition to label each garment with style and popular elements. Then, using Tmall big data collocation algorithm, it can find the collocation which is in line with the current fashion and exclude inappropriate combinations, such as color, style, element incompatibility, etc.

You can also manually set up the "window style" matching in the background, and promote the main push or hot selling goods.

In June 5th, the first phase of "magic ride" was launched. The pilot businesses include fast fashion brand C&A, OL women's wear brand Lily, Korean brand Eranzi and Amoy brand Yan prison.

Test results show that C&A, Lily and Eranzi are favored by a large number of users. Their prices are concentrated at 80-500 yuan, with various styles, which are in line with the age of users (18-30 years old).

As a result, the magic club will cooperate more with young brands in the future. This year, double 11 covers men's shoes, accessories, bags and other categories, so that users can make a complete set of collocation.

The most significant function of magic is to improve the rate of couplet. Users may only buy one item before, and when they see a lot of collocation possibilities, they will buy two to three pieces.

According to the test data, the price of the magic guide is 124.23% higher than the other entrance of the store, and the number of passengers is increased by 34.93%.

In "

"2015 autumn and winter in the new period," magic "has been working with TOPSHOP, ONLY, Europe, Korea, GAP, Levi, s and other more than 130 brands, tens of thousands of goods, nearly million matching, on-line two months, the number of live users has reached 100 thousand.