How Can High Inventory Be Solved? Sales Wang Tells You!

In recent years, the apparel industry has been in a slump.

It has been a headache problem, how to solve it as a research object, in fact, stock is mainly two categories, that is, factory inventory and channel inventory. The main way to clean up inventory is to pfer inventory to the channel, and the final sales must be completed through channels.

Therefore, cleaning up channel inventory is the key to digest inventory.

Method 1. Search for special sales channels.

When the existing sales channels are not enough and can not digest inventory, we can consider whether there are other forms of sales channels for target consumer groups.

It is understood that a dealer friend in Nanjing once had more than ten thousand sets of famous brand sportswear stocks. After the industry reminded and planned, the dealer found a way.

There are many colleges and universities in Nanjing, and college students are obviously the main consumers of sportswear, but many students can not afford brand name sportswear because of economic problems.

The dealer contacted more than 10 schools to sell sportswear to school students at a price lower than the market retail price of 30%, while giving 10% commission to each person in charge of sports.

3 months later, more than 7000 sets of sportswear were handled by more than 10 universities.

There are also some companies that specializes in acquiring stock products, setting up professional stores to sell inventory products, and dealers may also consider working with these companies.

Method two, exchange advertising with inventory.

There is no doubt that advertising can definitely bring some benefits to dealers, and dealers can often get advertising support from manufacturers. Even a lot of media advertisements can be filled with goods in the course of operation.

Many advertising companies often buy some media sessions in order to get price advantage, and then change hands.

But at that time, when there was no time to go out in time, advertising companies often agreed that businesses would use part or all of their products to fill advertising fees in order to recover costs, while advertising agencies could obtain products as public relations gifts or welfare products of the company to distribute to employees.

It's not just advertising agencies, but some media are also willing to exchange some surplus advertising sessions for practical products.

Method three, develop group buying business energetically.

Every holiday, such as thermal underwear, sweater,

Products with certain commonalities such as suits and children's clothing are all suitable for developing group buying business.

Many large clothing dealers have certain connections in the locality. They can make full use of these relations to carry out group buying business, because clothes are necessities of life, so there must be a group buying market.

Group buying can produce bulk sales, which is helpful to clean up inventory.

On the eve of the Spring Festival

Through the relationship, the three group buying business has been expanded, and there are 1200 pieces of down garments sold by the group. Because the price of the shipment is relatively low, there are basically no profits in addition to the public relations investment. But the 1200 group purchase products immediately recovered the about 100000 yuan in cash.