How To Ensure The Quality Of Cross Border Sea Amoy?

How to ensure "sea Amoy" to the right products and how to safeguard rights in the cross sea sea?

This article will introduce to you.

For insurance, Ningbo is a safety belt for "Hai Tao".

The inspection and quarantine personnel inspect the seafood.

With the continuous rise of cross-border shopping platforms, "Hai Tao" has become the habit of many people.

According to statistics, in the first half of this year, Ningbo customs examined and approved 3 million 356 thousand import tickets for cross-border trade e-commerce in Ningbo Free Trade Zone, the value of goods was 850 million yuan, and 1 million 297 thousand new consumers were added, representing an increase of 48.3 times, 42.4 times and 34.2 times respectively.

Last year, Ningbo's "sunshine Hai Tao" ranked first in the first batch of 5 pilot cities for cross-border e-commerce in China.

However, many consumers also have the experience of buying fake goods across the border.

How to ensure that "Hai Tao" to the genuine goods, once "Hai Tao" to fake products, how to protect rights? These problems haunt the "Hai Tao" users.

As the first batch of cross border electricity supplier pilot cities in the country, Ningbo's "sunshine Hai Tao" is constantly making efforts to let the overseas authentic goods go through the electricity supplier platform and get a good result.

Recently, the cross-border trade e-commerce platform built by the Ningbo Free Trade Zone, "cross border purchase", has issued a brand new "genuine guarantee system", which guarantees the genuine safety of cross-border imports through the extension and upgrading of anti-counterfeiting traceability information and the coverage of product quality assurance coverage.

Traceability information extends overseas

As a cross border electricity supplier pilot city, "Hai Tao" shows its vitality in Ningbo.

Data show that since 2015, 2 million 774 thousand consumers across the country have purchased 4 million 128 thousand single imported goods on the cross border purchase platform in Ningbo.

Cross border platform sales are becoming more and more abundant. Up to now, the inspection and quarantine department has examined and approved the adoption of 21466 commodity records, among which the sales of mother and baby products such as diapers, milk powder and other products are the largest, and sales of cosmetics and health care products have also risen sharply.

In November 2013, the cross-border purchase platform of Ningbo was formally launched. Once launched, it will lead the other pilot cities across the country. The first step is to promote the application of anti-counterfeiting traceability to achieve a product code and cover all the cross border pilot imports of Ningbo.

Through the cross border purchase platform in Ningbo, every "Hai Tao" commodity is marked with two-dimensional code. If the buyer's mobile phone is swept away, it will be able to trace the circulation of commodity imports.

Consumers only need to scan the two-dimensional code when they receive the goods, and then inquire about the commodity name, country of origin, importer / agent, import port, date of declaration, declaration number and so on.

A "sea naughty" commodity, although it can be traced to the import customs declaration link, but whether the product, the information still can not be convinced by consumers.

With the new version of "genuine guarantee system" launched by cross border purchase in Ningbo, the original anti-counterfeiting traceability information will extend to the overseas end. When consumers are scanning the commodity's anti-counterfeiting source code, they can not only query the original information data, but also clearly know the detailed information about the overseas purchasing place, product barcode, overseas warehouse and pport tools, and truly realize cross border purchase of goods, so as to ensure that the paction information is pparent throughout and ensure the source of commodity channels.

So far, Ningbo has become the first cross border electricity supplier pilot city to track the source information at home and abroad.

The reporter picked up a "Hai Tao" merchandise aromatic bracelet to carry out the test, swept the two-dimensional code, and the information at home and abroad about this commodity immediately displayed on the phone.

The origin of the fragrant Bracelet imported from cross border Amoy living in France is shipped in July.

All information is certified by China Certification and Certification Group Europe Limited.

The cross border Amoy living hall is a cross border pilot supplier who has participated in the upgrading and upgrading. It has overseas purchasing capacity and overseas logistics warehouse layout network.

Last year, "double eleven", the company sold 13 million yuan worth of goods, the return rate is only 0.25%.

"The product can be traced to the source and the quality can be guaranteed. This is where the competitiveness lies." Xie Qiwen, general manager, told reporters: "we have worked with the third party credit agencies such as China Certification and Certification Group Europe Co., Ltd. to realize the whole process monitoring of foreign commodities."

Full insurance for cross border purchase commodities

along with

The breakthrough of cross border electricity supplier pilot will go through the Ningbo edition of Hai Tao, which is nurturing.

According to the prediction of relevant departments, cross-border trade in Ningbo bonded area will break through 2 billion yuan in 2015 alone.

Up to now, the Ningbo cross border purchase platform has more than 400 cross border purchase enterprises, and the paction volume has reached 1 billion 375 million yuan.

"Hai Tao" in Ningbo cross-border purchase platform thrived, according to the first half of this year's "Hai Tao" data, consumers are keen on "seafood" products, mainly for maternal and infant supplies, food, beverages, textiles and their finished products, kitchen and toilet appliances and small household electrical appliances, stationery and playthings and other 16 categories of fast moving consumer goods.

Among them, the top three sales items were diapers, milk powder and cosmetics, accounting for 55.8%, 23.2% and 1.7% of the total, respectively.

Maternal and infant products account for the big head of "Hai Tao", and the quality of such products is also the focus of consumer attention.

Although the traceability information of imported products can be querying all over the world, due to the influence of many factors, the cross-border purchasing platform can not supervise the production and circulation process of foreign producers. Once the responsibility for cross-border purchase occurs, it is still difficult for consumers to safeguard their rights.

The real problem is that at present, the domestic insurance company's product quality assurance insurance for cross-border imports is still relatively small.

In most cases, domestic retailers borrow insurance companies in name, pay a fixed premium or advance a fixed rate of compensation. The actual quality claims are handled and compensated by the electricity supplier themselves, and there is no increase in the solvency of businesses.

How to give full play to the policy superiority of Ningbo as the sole national insurance innovation and comprehensive demonstration zone in China and integrate with the cross border e-commerce pilot? Ningbo creatively enriched the connotation of "genuine safeguard system": the cross border purchase platform of Ningbo jointly launched the Peoples Insurance Company of China's cross border import and export commodity quality assurance insurance, which insured all cross-border products, and the insurance company directly assumed the quality risk of cross-border import commodities.

Therefore, Ningbo has become the first pilot city to incorporate the whole category of quality insurance into the genuine guarantee system.

In the future, consumers will be able to get timely solutions to problems such as product quality and other related issues when purchasing goods online through cross border purchase platform in Ningbo.

Peoples Insurance Company of China responsible person said, "we hope to build together with cross-border procurement platform.

Credit system will be incorporated into the electronic commerce credit system by the insurance providers and insurance claims, and gradually establish the credit rating and rating system for e-commerce providers, and implement the survival of the fittest, which will play a catalytic role in regulating the operation of e-commerce enterprises.