How To Increase The Rate Of Clothing Store Entry?

If we do not look at any shop in the course of customers' progress, we may not be willing to rush through, but it is very likely that customers simply have no intention to purchase but just pass by; but if customers do not rush and look around in a hurry, we only need to pay special attention when we go through our brand counters.

Because it is very likely that there is a problem with the "attention" of our shops in attracting customers.

At this point, we need to attract.

Strengthening aspects.

When this situation occurs, the author proposes to check from two points.

First, check your own counters.

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For example, is the container too old to be replaced?

In addition, we should also pay attention to other visual publicity points in the import area, such as whether the brand door LOGO is clear from the perspective of the main channel. Does the light box have changed the seasonal picture? Is the POP at the door clearly able to convey the message that the brand wishes to express in the seconds passed by the customer?

At the same time, the disposition of atmosphere is also very important for raising customer's concern.

In terms of lighting, we must first ensure that the lights in the lead-in area are bright enough.

The lighting is in place, so we must consider the limited role of light and color to enhance the attention of customers.

The simplest way is to use the light source which is differentiated from the surrounding brand to illuminate.

In terms of music, we need to check whether the sound equipment of the shop is intact, and ensure that the type and volume of the music played by the shop can accurately express the brand positioning. In terms of smell, the aromatherapy that accurately expresses the tonality of the product can imperceptibly enhance the customers' attention and add the sense of value of the product itself.