Electric Shock Wave From PC To Mobile Terminal

Zheng Jie, executive vice president of sporting goods company, said that the rapid development of e-commerce has brought great fission to Anta's sales channels.

"In the past, we took the electricity supplier as a new channel. As a traditional enterprise, we are not prepared enough.

At present, we are still exploring how to cooperate with all platforms on the Internet, find a balance between entity stores and online stores, and develop a two track collaborative development under online and offline businesses.

General manager, Jingdong open platform Division

Introduced, Jingdong mall fitness equipment category sales increased by 180% last year, the best selling is treadmill.

"Jingdong micro union" APP is the most connected product. It will be connected to more sports and health products in the future. This year's goal is to reach 75% coverage.

Since it was founded in 1999, it has provided nutrition support for many Chinese national teams. In 2013 and 2014, it ranked first in Tmall mall health products in two consecutive years, and now it extends to the upstream of the industrial chain.

According to Wang Jiahong, deputy general manager of the company, they are working with software companies to develop non Bracelet products, monitor the heart rate, blood pressure, sleep and other indicators with the mobile phone APP, and feedback the data to the backstage.

After analyzing the data, the experts set up personalized fitness programs and sports nutrition recommendations for each user.

Lin Chenyao is a former CBA athlete. He retired after the pformation to run sports.

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His company has no physical stores and sells all over the Internet.

Recently, he has been in frequent contact with network technology companies. He is planning to make a sports social class APP in the same city and engage in interactive promotion with his shoes and clothing products.

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Fashion trends come and go quickly, and many brands lose their way in the trend of coercing.

Kate Spade is trying to avoid this.

In 2014, sales of Kate Spade amounted to $1 billion 200 million, an increase of 42% over 2013.

Kate Spade has just released its latest quarterly report, with sales of $255 million, a steady increase of 14%, but a net loss of $55 million 221 thousand.

There are two main reasons for the net loss. The agency in Greater China has been pferred from E-Land Korea clothing and love Group China company to Kate Spade&Co. and Lane Crawford Joyce Group subsidiary Walton Brown set up a joint venture, resulting in expenditure of US $26 million; closure of Kate Spade Saturday, and the cost of the company, the company and the company.

Affected by this, the gross profit margin of Kate Spade&Co. fell to 60.6% in the first quarter.

Analysts believe that the closure of Kate Spade Saturday and other shops so that the group can concentrate on the operation of the core brand, to avoid Coach and Michael Kors similar situation.

For luxury goods, too fast market growth means a potential downturn.

Coach and Michael Kors are both too popular to lead to ambiguous brand positioning.

Kate Spade is worried about this problem. Its strategy is to ensure the uniqueness of the brand.

At yesterday's early meeting, Kate Spade said it would reduce the sale of discounted goods on the e-commerce platform and the discounts of merchandise in department stores.

For retailers, it is very difficult to throw away the fat before eating. After all, discount sales can boost short-term sales.

But Kate Spade firmly believes that the discount of e-commerce and entity stores will dilute its brand value and guide consumers to buy their full price products.

In addition, Kate Spade is also controlling its low outlet store expansion.

"It's about brand image and brand awareness."

Kate Spade general manager Craig Leavitt told investors at the meeting.