Internet Brings Great Changes To The Clothing Industry, 3D Fitting, Do You Know?

This software can also consume data mining with big data, and integrate financial, transaction, production control, inventory management and other systems. The changes brought by the new technology to the garment industry 3D fitting At the just concluded China Fashion and Accessories Fair (CHIC) Many enterprises have also demonstrated the intelligent O2O customization system. They only need to place orders on mobile phones and enjoy unique clothing customization without leaving home.

This year, the apparel industry is taking a big step to test the Internet, combining clothing production with practical concepts and new technologies to better tap the market demand and narrow the gap with consumers.

Not only technology, new business models and industry direction also let the garment industry become "damp".

Some garment enterprises have opened up new products. Crowd raising mode It not only raised the research and development funds ahead of time, but also made the product close to the consumer. For example, the outdoor clothing brand Pathfinder has recently launched a crowd raising of skin clothing on the Jingdong crowd raising platform. Consumers can buy products at low prices by means of crowd financing, or get a certain proportion of return after the sale of products. On-line 1 days, that is, fundraising for more than 300 thousand yuan, and a series of skin protective clothing with sunscreen, gas and fashion are also welcomed by the market.

There are also some clothing brands to open shop partner system, which greatly mobilizes the enthusiasm of store operators, and enhances brand value-added through upgrading services.

"The Internet accelerates the apparel industry to enter the popular and fast changing consumption era. Fashion, functional and other personalized needs are becoming new consumption characteristics. These are the gold rush for the apparel industry. Sun Ruizhe said.

In addition, the Internet has also narrowed the distance between industry and consumers, so that the product can get market feedback quickly, so that garment enterprises can make better use of network services to consumers and produce sophisticated products.

"For example, the crowd raising will allow clothing companies to raise funds for research and development in a short time, while drying their new products online to see if the market is buying." Yang Jinchun, Secretary General of China Garment Association, believes that because of the new mode and new technology, clothing enterprises can better be user centered, satisfy and even guide everyone's needs.

"Through the human body database, we design clothing that is more suitable for Oriental women, and better grasp the colors and styles of the season and even next season." Zhang Rongming, chairman of the underwear brand Adam group, said that love has long been using big data analysis to design and research and development. Facts have proved that these products are more popular among consumers.

"Perhaps these explorations and changes have not yet formed the mainstream influence on the whole industry, but the hope of industry is precisely derived from these innovations and attempts." Wang Tiankai, President of the China Textile Industry Federation, said that to seize the new business format will bring a new spring for the development of the garment industry.

Changing the new ideas and adapting to the new changes is the path for the garment industry to break through in the short term. But in the final analysis, the industry must go on and solve the core problem of long-term development. For the clothing industry, it is to enhance the value and quality of products and make products with professional attitude.

"Under the new normal, the clothing industry is worth sticking to, and needs to stick to it." Xia Guoxin, chairman of the Chinese women's clothing brand A, who just listed on the A shares, sighed with emotion.

Many entrepreneurs who have been in business for over 20 years think that the Internet brings many new opportunities to the industry, but clothing enterprises can not become Internet enterprises. The core of clothing enterprises is to stick to the products that are well done, and perfect every garment from the aspects of fabric selection, design tackling and quality control. The most basic work must be the most refined, which will give the product a long life.

In the Internet era, the garment industry needs to accept the fact that the industry pressure will not change in the short term, and insist on making the product itself and persisting in the perfect pursuit of technology and quality.