The Black List Does Not Affect The Sales Volume Of H&M In The First Quarter.

The second largest clothing retailer in the world

In March 24th, the profit after tax in the first quarter of fiscal year 2015 increased by 36.4% to 3 billion 613 million kronor (US $423 million), exceeding market expectations.

First quarter

SEK 4 billion 637 million, about $551 million, grew by 36.3% over the same period last year.

The group announced last week that in the first quarter of February 28, 2015, global tax sales increased by 15% at local exchange rates, and increased 24.7% after converting to SEK.

In addition, the gross profit margin reached 55.2% in the first quarter, thanks to a reduction in promotional activities and a further rise of 30 basis points in the same period of 54.9% in the previous year, slightly higher than the 54.6% expected by the market.

The group also disclosed that in the first three weeks of March, global sales increased by 9% on the local exchange rate, which was weakened by a stronger US dollar than the 15% in February and the first quarter.

The group warned that the appreciation of the US dollar would substantially increase the purchasing cost this year, as the group purchases 80% commodities in Asia and mainly settled in US dollars.

Over the past 12 months, the US dollar has risen by 27% and 33% against the euro and the Swedish kronor respectively.

H&M plans to add 400 stores this year, mostly in China and the US market. Peru, Macao and South Africa and India will welcome the first H&M store in the first half and the second half of the year.

In addition, H&M

It will be stationed in Portugal, Poland, Czech, Romania, Slovakia, Hungary, Bulgaria, Belgium and Switzerland during the year.

By the end of the first quarter, the total number of stores in the group reached 3551.