Haining'S Leather City Business Increased By 10% Last Year, But Its Performance Declined.

The 2014 performance bulletin was released.

Data show that the company achieved a total revenue of 2 billion 439 million yuan, down 16.81% from the same period last year.

There is a view that it was last year.

The market downturn has dragged Haining's overall performance to a certain extent.

However, the chairman was optimistic in his law. "Raw materials have fallen, clothing prices have dropped, consumers are happiest, and they can buy cheap clothes."

In an interview with reporters, Pi city business district last year's passenger traffic in more than 10 million, an increase of 10%.

Reporters visited the city of Haining on March 17th.

It is March, and is already entering the off-season for Haining leather city merchants. There are only sporadic customers in the whole shopping mall.

Yang Yihua, Vasa Siti Bnnie's boss, told reporters that in 12 months of a year, the real time for business is three months in November, December and January.

"After the year, business began to be cold."

Due to the price drop of the Copenhagen fur auction, the pressure on some large inventory enterprises is very large. The value of clothes in the warehouse has shrunk.

Yang Yihua told reporters that in 2013, 80% of the owners of Haining's fur city were all at a loss.

The market in 2014 was slightly better.

"The price of raw materials in 13 years was too high, so it fell off in 2014.

So of course, those who bought it earlier died.

Although the price of raw materials in the first half of 2014 had plummeted, it began to pick up again from the second half of the year. "It rose once in September and November, and it was raised again in February this year."

She said, "I hope this year's market will be better."

It is reported that the construction area of Haining leather city is 1 million square meters, with a total of 6 phases (6 phases being built).

Most of the main businesses

The old businesses were concentrated in the first 1 phases (built in 2004), with about 1500 shops.

"Almost all shops are full rented, and there are shops that are closed, but there will be people coming in immediately, so there is no rent."

Mr. Xu, head of the first phase of marketing, said that sales were good during the peak season of 2014.

Mr. Chen, partner of orlandic costumes, told reporters that although some policies were affected, fewer people came to the public funds to consume. "But now everyone's conditions are good. Many foreigners come to buy one or two pieces, so they can earn money back to the air tickets."

The fluctuation of raw material prices is a normal phenomenon in Mr. Chen's view. "Too high to fall a little bit depends on the opportunity of stocking goods."

Now that the industry is getting warmer, why is it declining?

Some people in the industry think that Haining leather only confirmed the sales revenue and profit of the fashion industrial park last year, which is the main reason for its performance below expectations, and the related project proceeds will be postponed until 2015.

Apart from doing commercial real estate, the only selling item in the company is Dongfang Yi Shu, which has entered the late sale, and its revenue has dropped by 88.61% to about 20 million yuan.

The two sharp decline has basically offset the increase in property leasing and management revenue.

Reporters learned that Haining's Leather City 80% of the construction area to lease the way, for rent has an absolute right to speak, the annual rental growth rate of 10%-20%.

Nevertheless, but by the impact of the electricity supplier, the traditional retail industry gradually decline.

A businessman told reporters that even in the peak season last year, "the business is not as good as it used to be".

It is reported that Haining leather city began to abandon the idea of buying land to build a house in the past two years, turning it into brand export and light asset line.

Last year, the company announced that joint developers to jointly develop the Xinjiang market, greatly reducing the risk of new market cultivation and capital expenditure pressure.

In addition, in order to increase revenue, the company also pformed Internet finance outside its main business.

In March 16th of this year, Haining Leather City announced that its P2P Internet financial platform "skin city finance" was formally launched.

Su Jian, founder of leather city, expects to achieve 2 billion yuan, 4 billion yuan and 10 billion yuan respectively in 2015-2017 years.

Many industry analysts optimistic about the performance of Haining leather city this year. It is believed that as the market stabilizes, it will enter the cycle of performance improvement in 2015.

However, some people hold different opinions.

Analysts at Shenyin and Wanguo think that Haining skin city is the traditional leather industry market, and the seasonal consumption of leather clothing is strong, so it is difficult to form a stable consumer group.

And the Internet gold is more for the market merchants, the market merchants financing needs, financial needs depend on whether the merchants themselves are profitable, so the dependence on the leather industry chain is high.

The analysts pointed out that the leather industry in the short run is oversupply, there is a process of capacity clearing, so whether the company's performance can improve, we need to pay attention to the peak season consumption of Pi city.