Shop Opening: Characteristic Management Is The Key.
The United States has conducted a survey on the success rate of investors' opening up. The survey results show that the success rate of joining the franchise system accounts for about 80%, and the proportion of successful independent stores is about 20%.
Although the success rate of independent shops is very small, we often see individual shops in remote alleys thriving year after year, while some prosperous chain stores are in a difficult situation.
Therefore, whether joining or opening shop independently, sufficient competitiveness is the way to success in store operation, and having its own characteristics is the important weight of clothing store's competitiveness.
If you want to achieve a distinctive business and avoid falling into the vicious circle of price cut competition, investors should not only pay attention to market information, pay attention to the new consumption culture and characteristics, but also understand their characteristics and interests to set up shop: if you are popular and full of popularity,
Creative ability
You can consider running fashionable vanguard shops to create a trend of fashion and become a fashion pioneer. If you are very delicate and classy, then second-hand boutiques and boutique shops are good choices; if you have a love family or family complex, opening a children's wear shop is a good choice; if you often follow the feeling and always put yourself in the shoes, then the foreign trade clothing and the cheap clothing store will be a good choice.
In addition, usually good clothing stores because
Self format
The unique attributes of the operator require special operational capability.
For example, if employees are required to have strong business development ability and expressive ability, do they need to evaluate the fitness of the incoming businesses one by one, including the length of working hours, the length of working hours and the way of work.
The roadside clothing store should be held in the larger direction.
Principle
This involves many aspects, such as shop location, operation mode, service and so on.
When it comes to the choice of formats for setting up specific shops, it needs specific analysis and concrete analysis.
With the booming development of commercial real estate, more and more investors are involved in the field of commercial property. In the 10 years before the end of 2010, the investment in commercial property is growing at a rate of 25% per year.
Then, what is the development prospect of Dongguan commercial real estate? What principles and development trends will follow in the new policy regulation? For this reason, Dongguan SouFun invites the first tier commercial real estate operators and industry experts to discuss the topic of Dongguan commercial real estate investment.
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There are many unpredictable variables in the site.
Therefore, we must learn to find subtle differences in a business circle.
For example, different directions, different local main buildings or different terrain, and so on, often affect the turnover of the shops.
Usually, it is best to cross the traffic lights at the traffic lights, because it is convenient for customers to enter, without causing congestion and congestion at the entrance of shops.
Different cities have different advantages and disadvantages. In the northern cities, if the store faces the wind (usually northwesterly) and the winter wind is constantly attacking, the customers will be driven away. Therefore, the location of the draught must be carefully chosen.
Some shops have trees, buildings and so on. These obstacles may affect the visibility of the shops, thus affecting the passenger flow.
Because of this, we have to gain the greatest advantage in position by subtle contrast.
In short, for entrepreneurs, shop location is an important factor related to the rise and fall of business.
In the process of site selection, we should not only consider the population density, geographical environment, terrain characteristics and other conventional aspects, but also consider the development trend of regional economy, income level, residential area planning and so on.
In addition, the characteristics of the road and the configuration of the shops should be taken into consideration.
If you choose a suitable store site, you should consider all the above factors. If you are a franchisee, you should also be good at getting the support from the headquarters. With the experience of the experts who join the headquarters, you can evaluate and prove the store site.
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