Yang Hexiong: The Silk Road Will Drive The World Brand Culture.

As a young artist, as a Gansu native, Yang Hsiung Hsiung has an aesthetic obsession with the Yellow River culture, Dunhuang culture and Silk Road culture.

The Yellow River is the mother river of our nation. It has bred the oldest and brightest civilization in the world through endless flow.

Dunhuang, a sacred name.

It is the intersection of various cultures and impacts. China, India, Greece and Islamic culture meet here.

Dunhuang is the palace of art.

Dunhuang culture and art, also known as Mogao Grottoes culture and art, is known as the Oriental World Art Museum.

From the streamlining of Dunhuang's Mogao Grottoes frescoes, he can not only see the beauty of the ancient Silk Road, but also find the inspiration of modern fashion.

however

The road is not a single road, but refers to the ancient and modern maritime and land trade and cultural exchanges between China and other parts of the world.

A large number of precious products such as silk, porcelain, pottery, tea and so on in China.

It has been exported to Central Asia, Western Asia, Africa and Europe through the pcontinental land pportation routes, and has been exported to East Asia, Oceania, the Americas and the rest of the world.

Therefore, academia is accustomed to calling these land and sea traffic routes the "Silk Road".

Gansu is also located on the golden section of the silk road. Since ancient times, it has been a strategic channel for the Central Plains connecting the western regions and an important channel for the ancient Silk Road, and has rich cultural treasures.

There are 81 museums in the province. The number of cultural relics and the number of valuable cultural relics are fifth in the country. The number of cultural relics at the first level ranks fourth in the whole country.

The 337 existing grottoes, most of which were excavated from sixteen countries to the northern and Southern Dynasties, showed the development and evolution of Chinese Buddhist art.

Mogao Grottoes and Maijishan Grottoes rank first and third in the four largest Grottoes in the country, Wuwei Tian Ti stone.

The cave is known as "the ancestor of the Chinese Grottoes".

The culture of Gansu is so thick that it is of great significance to research, spread and carry forward Wenhua.

Yang Hexiong has been concentrating on interpreting the Silk Road's quest and aspiration for the unknown world in textile and clothing language.

With the dream of "let the silk road go to the world", I want to build a national costume museum in Lanzhou, Gansu, through every effort of the people of Gansu, and carry forward the national culture of Gansu to influence the world.

Related links:

Penning is about half of his time in recruiting and talent training, as well as Liu Chi Cheng, President of fast marketing group.

As the second CEO in the Greater China region of UNIQLO, Penning has been working hard for nearly ten years. UNIQLO finally ushered in a large number of fast opening stores in the mainland of China.

According to the plan of UNIQLO, by 2020, the company plans to open about 1000 shops in the mainland of China, currently only 200.

UNIQLO is entering the period of "great leap forward".

The following is Pan Ning's interview.

Whether in the second tier cities or in the three or four tier cities, the locations are strictly chosen.

Second tier cities must have the potential to develop into shops in the first tier cities.

Why? First, because consumer purchasing power is here; second, the desire to accept external brands or information is high, and at the same time, these cities are not only their own market, but also have an impact on the surrounding market.

Like UNIQLO, there are 44 stores in Shanghai, which not only serve the consumers of Shanghai, but also play a certain role in the surrounding Zhejiang, Jiangsu and even the whole country.

The same is true for the expansion of the three or four tier cities. We must assess the current consumption potential and development potential of these cities.

Every new store will report to me, and our brand founder, Mr. willow willow, will look at every new store.

It looks like the decision chain is very long, but our decision is very fast. We will not wrangle. Our company's name fast retailing (fast sales) shows that speed is the foundation of sales.

We will be very quick, because UNIQLO is a very strict company, not only rely on people to manage, but also rely on excellent management system and management mode.

At the same time, we will be exposed to the businesses of the first tier, second tier, three tier and four line cities. The future development plans of these cities are already available at the early stage of contact. But when and where to open shops, we should find the best and best combination point according to the development of these target cities and the way our brands have gone through.

If this combination point has arrived, we will immediately take the horse and go through it at once.

Our sales rhythm is weekly, not only for goods and commodities, but also for opening stores.

Every week we have shops reported, weekly shops are approved, new stores are shot every week.

We do this all over the world.

The high rent is a very obvious feature of China's retail industry, not only in such cities as Shenzhen, Guangzhou, Shanghai and Beijing.

But UNIQLO is a brand with strong sales ability and strong ability to assemble. When we cooperate with Chinese owners, the owners will not only see how much rent we can pay, but also expect our total sales to bring more consumption stream to him.

Therefore, although the choice is limited, the new owners will feel secure because they understand the stability of UNIQLO's sales.

Another point is that we are actually a very conscientious, step by step, no exaggerated enterprise.

I analyze the data in my office every day and meet with our staff to solve the problem of sales and shop expansion.

So we have a very quick response in sales because we spend the most time.