Wushi Zipper Can Not Be Shaken To Create A Big Pattern.

The huge machinery that was born in the industrial age of the last century is still shocking. It is hard for people to deny its great significance. Similarly, like zippers, small objects, which are accompanied by the advent of the industrial age, are also of great significance.

Transboundary cross-border business growth

As Zhang Yongdong, marketing director of Wushi zipper, lamented in an interview with China Leather net reporter: "no, it's a small thing, but it's very big in the fashion industry such as luggage and leather goods."

Yes, in Huadu, Shiling, no one does not know Wushi zipper, this company has set up more than 30 companies produced zipper, hardware sold at home and abroad, has been praised as the holy land of Guangzhou Shiling international leather leather city, a brilliant business card.

As an important part of the leather industry chain, Wushi zipper has won professional and quality business in the industry.

According to Zhang Yongdong, the zipper is very small, but its use is very wide. Clothing, bags, shoes and other products are inseparable from the zipper.

In recent years, the luggage industry has been slowing down due to the global economic slack and the ineffective domestic consumption, and the Wushi zipper on the upstream industrial chain of bags has inevitably suffered the same "low pressure".

However, with mature technology and products, the brand influence of Wushi zipper in the industry has not been affected.

Taking the mid and high-end market as the goal, Wushi zipper is sticking to its own quality positioning. In 2014, the overall operation of Wushi zipper has maintained a relatively good state.

Zhang Yongdong frankly said that since 2014, the Wushi zipper has begun to pform and upgrade, and layout of clothing and other than luggage.

Although these industries are entering a new field, they are still recognized by these new target markets. For 2015, Zhang Yongdong firmly believes that it will still be a growth year.

Long term vision to build a century old enterprise

The development vision of the Wushi zipper is not limited to its own three acres.

As we all know, when the new products designed by the luggage enterprises determine the use of zippers, the quality of their products basically determines the service life of the bags.

Customers bought a bag with a zipper or a zipper, and a bad zipper often meant the end of the bag or clothes.

But because customers do not understand the importance of zippers, often because of a small price gap, they choose non-standard, poor quality zippers, resulting in the company's overall problems.

This is quite a pity. He gave an example: a customer chose a zipper for a small business because of the price consideration. The result was that the bag exported to Russia was damaged because the zipper was broken, and the whole batch turned into a reject.

He analyzed that the disorderly market harm customers, in fact, also hurt the whole industry.

He said: "zipper is the professional data and indicators, zipper enterprises only responsible for customers, long-term vision in order to create a real century enterprise."

What we need to do is such a long term quality enterprise for a long time.

Zhang Yongdong expressed the hope that in the future, more information on the importance of zippers could be delivered to customers through more opportunities and activities. For over 30 years, Wushi zipper has a profound experience in this respect, and there are many vivid cases to help downstream bags and footwear enterprises to enhance their quality.

Zhang Yongdong said that building brand and ensuring quality is the important way for enterprises to pform and upgrade.

The product of Wushi zipper is only a small zipper, but the small product with high quality wins the double value added to the customer enterprise.