Elderly Scalp Into The New Century, Wangfujing And Other Shopping Malls.

LAORENTOU old man has opened a new store.

This is the thirty-fifth store from November.

This is a gratifying message in the leather market, which is colder than in the cold winter, and has laid a core development plan for leather products in 2015.

Shenzhen year old department store, Hai Ya department store, Xinxiang Changyuan Hualian Shopping Center, Rizhao Ginza shopping mall, Xi'an Wanda Plaza, Yunnan Dehong Yingjiang monopoly, Liaoning Panjin wealth spring department store, Wuhan ocean department store and other shopping malls formed strategic cooperation. In the first half of 2015, the number of shops opened was 30, respectively, in the cities of Wuhan, Wuhan, post, and so on.

At present, the shops in these areas are in the process of preparation.

Wang Yong, director of the marketing department of the company, told us that these are just the beginning. The old leather goods have already established strategic cooperation with ocean department stores, new century, Wangfujing, Maoming, Wanda, Tianhong, Hai Ya and other shopping malls. The number of shops opened in the first half of 2015 was 30, in Henan, Hunan, Hubei, Shaanxi, Guangdong and other cities.

At present, the shops in these areas are in the process of preparation.

The reason why LAORENTOU brand has opened so many stores in these 1 months is not only the popularity of LAORENTOU brand, but also the layout of our whole industry chain, which ensures the quality of products and has the advantage of cost-effective products.

On the other hand, the company gives more profits to franchisees, so that franchisees have more profit margins, and can enter the new market quickly to open the market.

I believe that friends who know about leather industry are very aware that the market of leather goods is relatively low this year. It is also the most stressful year for shops to survive.

With the listing of Alibaba group, online shopping has jumped to the second largest retail market. With more and more factories and level two wholesalers stationed in the Taobao market, the competition pressure of terminal bulk and low-end brands has increased, and the market survival space has been further reduced.

Before that, the proportion of bulk goods in China accounted for more than 60%, and there were only more than 20% market share left in 2013.

And the low-end brands are uneven, the product category is too single, mainly by small parts, low technology content, homogenization is more serious.

Although some brands are diversifying their products and increasing their product categories, there are few successful cases.

And our high-end brand, with the overall level of consumption improvement, with strong company strength and perfect market management, the market share gradually increases.

However, at present, some high-end brands in China are authorized agency companies, which need to pay a large amount of agency fees per year, and from the total generation to the provincial level, the municipal agents and other layers will increase the price, resulting in high discount, low sales profits and difficult living space.

Brand is an independent intellectual property brand, without authorization fees, manufacturers directly cooperate with the franchisee dealers, so we have today in this downturn in the market environment, there are so many franchisees compete with the old brand.

And the company has greatly reduced the threshold of joining, allowing more first-time entrepreneurs and increasing project friends to have low investment and high return entrepreneurial projects.

To this, Wang said: "our customers are not bad sellers. What we need is the image of the store, brand awareness, business philosophy, and high degree of customer cooperation. We all work together to win together and create brilliance."

Director of marketing

Said: "the company's 2014 task, we began several aspects of the core development ideas.

1. abolish the middle

The company joins distributors.

The company makes use of the perfect store operation management system and systematic data analysis to ensure the efficient operation of each store.

Each district arranges a number of store operations managers, supervisors, etc., to conduct a comprehensive interpretation of the shops.

2., through the entry into the national shopping mall and department stores, improve the profitability of shops, shaping the brand new image of LAORENTOU.

Let consumers fully understand the long history of LAORENTOU brand culture and young fashion products and services.

3., the company has set up an intellectual property Center specially to hire senior domestic legal advisers to help companies conduct intellectual property rights protection and fight against counterfeiting.

Ensure the purity of the brand.