Personalized Men'S Clothing Starts To Grow Against The Trend.

Product homogenization is the shackle of the development of men's clothing enterprises. In order to break through the restriction of products, enterprises have opened up a new way of individuation.

A series of initiatives not only get feedback from the consumer market, but also reveal the results through semiannual reports.

Among them, Hai Lan's home, Li Lang, CABBEEN and so on actively develop personalized brand men's clothing enterprises to achieve contrarian growth.

Hai Lan's home 2014 semi annual report shows that in the first half of this year, operating income reached 5 billion 683 million yuan, an increase of 61.53% over the same period last year, and a net profit of 1 billion 228 million yuan, an increase of 82.79% over the same period last year.

There are 277 new stores, with a total number of 3164 stores. The company has implemented a large store strategy (the new shop area is not less than 200 square meters). In the first half of this year, there were 44 "three in one" and "two in one" brand linkage shops.

In the first half of the year, the turnover of the company was 1 billion 90 million yuan, a slight decrease of 0.2% compared with the same period last year.

Despite a decline in turnover, the company still has growth in profitability.

In the first half of the year, net profit increased 2.4% to 248 million yuan.

Besides,

Rose 0.9 percentage points to 40.9%, operating profit margin increased 1.9 percentage points to 27.1%, net profit margin increased 0.5 percentage points to 22.7%.

Since last year, the company has begun to focus on the core competitiveness.

In addition to clearing inventory and optimizing channel management, the investment in product development has been increased and the proportion of original products has been increased in view of the homogenization of products in the industry.

At the same time, we should enhance R & D and supply chain management so as to enhance the competitiveness of products and brands.

This fall

On the above, the total amount of the total amount of the order of the brand "LILANZ" increased. The total amount of the order "L2" increased by 10% to 15%. The increase was higher than that of this spring and summer.

CABBEEN clothing 2014 semi annual report shows that in the first half of this year, turnover reached 429 million yuan, an increase of 28% over the previous year of 335 million yuan, and net profit increased by 47.1% over the same period last year, from 76 million 909 thousand yuan a year earlier to 113 million yuan.

Yang Ziming, chairman of the board of directors, said that under the background of the overall oversupply of the market, most brands still produced in accordance with the taste of the public. Unlike traditional fashion brands, designers in the CABBEEN regard the design of self and personality more seriously.

Clothing products need innovation, and we need to adhere to the personalized design concept.