Line Sanlitun Taigu Exhibition Opens Store Expansion In China

< p > a huge brown Brown bear squatting at the entrance of Taigu in Sanlitun, entering the city square, and the expression dolls, such as KNY rabbit, James, steamed buns, and so on, are scattered in the square. From the escalator down to the B1 floor, there is a line shop under the 20 day exhibition. Last Friday, the store attracted a large number of line fans to queue up for purchase, and a group of consumers were attracted by the selling image of the map expression. < /p >
< p > up to now, line software itself has not been liberated from the "server connection failure", which also makes the smooth combination of online and offline promotion somewhat disconnected. According to Sara, after the App is suspended, the offline promotion of line is still proceeding according to plan. Over the next 1-2 years, more than 100 line line experience shops will be rolled out in China. < /p >
< p > from Shanghai K11 to Taigu, Sanlitun, Beijing, according to Sara, line Limited stores choose to shop in fashionable stores and young customers. Each exhibition invested about 1 million 200 thousand yuan for daily operation, which does not include overseas freight and doll production costs. Sara said that line CEO gave them "privileges" and could put long lines into big fish without considering current benefits. In the future, line will be rewarded after it has brand recognition in China. < /p >
< p > according to the original plan, line's offline promotion should be combined with online. Consumers register as line users, App pushes offline stores information, and consumers can bring push messages to line stores to buy preferential products or receive small gifts. Sara said that everything has been going smoothly under the line. After the K11 exhibition, not only has more target customers been expanded, many shopping centers have found them to negotiate, but line is also looking for the next exhibition market. However, due to some reasons for App's suspension, some promotion has been made under the line. Line is also stepping up its repair and will return to the market as soon as possible. < /p >
< p > despite the fact that WeChat has 355 million Chinese users, it is not easy for line to go straight ahead. The map expression package gives line the opportunity to overtake corners. Data show that about 60% of line's global revenue comes from games, 20% is map expression, and the remaining 20% comes from official account authentication service fees. Map expression can contribute over $10 million per month. < /p >
< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Sara < /a > indicates that, because of the huge user community, < a href= "//www.sjfzxm.com/news/index_c.asp" > Chinese market < /a > occupies a very important position in the global promotion of line. The line restricted store is the test water for regular shops in the future. At present, from the App suspension to its own resources, line can not carry out the rapid replication of regular stores, but line has plans to open more than 100 regular stores in the next 1-2 years. < /p >
< p > apart from exhibitions and commodities, in order to increase visibility, line has also launched joint products with a href= "//www.sjfzxm.com/news/index_c.asp", "UNIQLO" /a "and other brands. Sara said that the popularity of "stars from you" has made line popular in the Chinese market. Line then worked with Korean star Lee Min Ho to launch the 3 Episode micro film in Iqiyi. The line comic book has been launched in Korea and may enter China in the next two months. At the same time, line also plans to promote cartoon cartoons and theme parks in China. < /p >
At the same time, when entering the national market, these map dolls also encounter different problems. P Sara said that when the steamed bread man entered Brazil, it was not widely recognized. After localization improvement, it was gradually accepted by consumers. < /p >
< p > aiming at the Chinese market, line plans to introduce some panda element dolls. In the promotion of Limited stores, Sara said that they have a certain grasp of Chinese consumers' spending habits, such as Beijing consumers like small commodities, and Shanghai consumers prefer large dolls. All of these will lay the foundation for opening regular stores in the future. The promotion of the map doll line has been carried out smoothly, but Sara admitted that the lack of App media has affected the expansion progress under the line. < /p >