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Domestic Shoe Exhibitions Focus On The Domestic Market And Lack Of Professional Shoes Exhibition.

2014/5/21 10:59:00 47

interview: Pearl River a href= "//www.sjfzxm.com/" target= "_blank" > shoes < /a > exhibition general manager LAN Xuan Pu /p >
 China is the largest footwear producer in the world. Its annual output is about 14 billion pairs. It is also the number one footwear consumer in the world, with an annual consumption of about 4 billion pairs and the remaining 10 billion double exports. For Dongguan alone, one out of every 10 pairs of shoes in the world is produced in Dongguan. However, the general manager of the Pearl River shoes exhibition, LAN Xuan Pu, bluntly said that although there are many industrial shoe exhibitions in China, there is a lack of professional footwear exhibition, and the holding time is not in the peak season. At the same time, many domestic shoe exhibitions are wrong in positioning, leaving the huge consumer market in China not to explore, but buyers are mainly buyers from abroad. 
 domestic lack of professional shoes exhibition /p >
 footwear industry always believes that there are many shoe exhibitions held in several shoe industries in China, such as Guangzhou Pazhou Exhibition, Dongguan international shoes exhibition, Jinjiang Quanzhou shoes exhibition, Wenzhou shoes exhibition, Wenling shoes exhibition, Qingdao shoe exhibition, Chengdu shoe procurement season, Huidong shoes exhibition, etc., and the annual two fair trade fair, shoes are also an important project. 
 however, LAN Xuan Pu thinks, "those who have participated in or visited the above exhibitions can recall that in the exhibition of the main footwear industry in China, except for the Canton Fair, the rest can be changed to" a href= "http:// www.sjfzxm.com/" target= "_blank" shoes machine "/a" and shoe material exhibition. Because the proportion of finished shoes is low, it may only account for less than ten percent of the booth. Most of these exhibitions are to provide all kinds of shoemaking machines, shoe manufacturers, and the opportunity to issue new products. Buyers and buyers of shoe machines and shoe materials come to see the exhibition, but few customers come to buy shoes. For the footwear industry with large scale, leading and driving shoe machine and shoe material, the participation rate is so low that it is only a foil. 
 besides the Canton Fair, shoe manufacturers rushed to participate in the exhibition, but most of the buyers came from the small consumers of the three world, such as Africa and the Middle East. The Canton Fair is the largest trade fair in the world every year, but for shoes, this is a big exhibition. 
 Blue Xuan Pu frankly said, "in the past two years, in Beijing and Shanghai, the two metropolis, there have been exhibitors holding up the banner of attracting merchants, calling on the finished footwear industry to take part in it, but no exception, most of them have been reduced to leather material, < a href=" //www.sjfzxm.com/ "target=" _blank "> leather < /a > products exhibition, the reason is still no buyers of finished shoes. 
 shoe positioning should pay attention to the market end .
 "shoes are a fashion product, so shoe exhibitions must be held at the market end, not at the end of the production area." Blue Xuan Pu said. 
 the American market has the Ffany shoes exhibition in the East and the Magic shoes exhibition in the West. It is a shoe exhibition for the American market. In Europe, Germany has GDS exhibition, Italy has Micam exhibition and Garda exhibition, it is a big shoe exhibition for the European market. Mexico has Sapica Exhibition, which is a big shoe exhibition for Latin America. 
"P," Lan Xuan Pu said: "the main shoe retailers and department stores in the US, Europe and central and South America are purchasing these shoes. They will never run to China to buy shoes." 
 Blue Xuan Pu believes that those who have previously held exhibitions of shoes in China always want to have an export shoe exhibition in China. There are some shoe exhibitions in the Canton Fair, which are specifically for buyers from small markets in the third world, because their local market is too small to afford a shoe show to arrive in Guangzhou. 
 China is the largest footwear consumer in the world, accounting for twenty percent of the world's footwear sales. However, most of the industry shoe exhibitions in China are exported to foreign markets, which completely ignores the domestic market and ultimately leads to the difficulty of domestic shoe exhibitions. 
 in a professional shoe exhibition, a brand can display new products to its own salesmen, agents, retailers and department stores all over the world, including customers from competitors, and then distribute the products of the season quickly and once. 
 "in a professional shoe exhibition, a factory can display its strength of shoes to brand, retailers and department stores once and for all, including countless new customers, and the best buyers can be found." Blue Xuan Pu says. 
 for buyers to seize the trend of the season, /p >
 shoes, like all fashion products, are seasonal products. They are divided into two seasons, spring, summer, autumn and winter. 
 Blue Xuan garden has made a simple example: "women wear summer sandals and winter riding boots. As we all know, that is to say, the exhibition, production and listing of new products in different seasons have rhythm. They all have a certain time window. It's too early. The weather hasn't changed. It's too late to miss the peak season." 
 at present, almost all the world's most important shoe exhibitions are held at the same time interval, that is, 2-3 and 8-9 months each year, two times. But LAN Xuan Pu pointed out that "in China, so far, there is hardly a so-called shoe exhibition" held in these two periods. As a result, no buyers appeared at the exhibition. The exhibition without buyers is doomed to be a failed exhibition. 
P, the world's largest footwear exhibition organizer, GDS and Hongkong Asian exhibition company, held in Dongguan for many years, have been holding the Dongguan international shoe exhibition for many years in Dongguan. The time is in May and November each year instead of the peak season. This is an important factor leading to the decline of Dongguan international shoe exhibition. 
 Blue Xuan Pu said: "although every shoe trader is in and out of the store every day, its peak is always in such a short time. If not for that time, the main players will not appear, so the shoe exhibition will not be completed. 
 Blue Xuan Pu believes that the so-called "order meeting" held by individual suppliers or brands can only provide buyers with individual forecasts, and the probability of errors is very large. In the open and all participating exhibitions, we can see the trend of the season fairly accurately, reduce misjudgement, increase sales ratio, and ultimately reduce inventory and increase profits.