Why Is The First Line Brand Absent From The Sports Expo?

The thirty-second China International Sporting Goods Fair (P) opened on the 9 day at the Wuhan International Expo Center.

However, in an interview, reporters saw that although the 6 theme pavilions attracted a large audience, many well-known brands such as Nike and Lining did not appear. As the largest sporting goods exhibition in the Asia Pacific region, what causes the lack of first-line brands? < /p >

< p > "in fact, this is a natural law."

Peng Xiao, deputy director of the sports equipment and equipment center of the State Sports General Administration, said in an interview during the sports Expo.

According to Peng Xiao, at the beginning of the Expo, the biggest functions of enterprises were two: one is to publicize their own brands, the other two is to establish sales channels.

At that time, the trade audience would discuss the agency and cooperation with the enterprise after finding the right brand.

However, at present, sports goods at home and abroad are less than a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > corresponding enterprises have larger distribution channels, almost every quarter, there will be orders, sales outlets nationwide have also covered thousands of stores.

Therefore, when publicity and channels are already mature, the proportion of garment enterprises in the sports fair is gradually shrinking, and the lack of first-line brands is also reasonable.

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< p > Peng Xiao also said that compared with sporting goods clothing enterprises, there are other reasons for the absence of the first-line brand of bicycles and outdoor sports. As a professional sport, bicycle and outdoor sports enterprises need their counterparts' professional attention. Compared with the comprehensive exhibition such as the Expo, the professional outdoor exhibitions such as China International Bicycle Exhibition, Asian international sporting goods and sports fashion exhibition (ISPO) and other professional outdoor exhibitions can become the focus of these enterprises.

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However, Adidas still brings its table tennis branch to the exhibition, while Anta's large booth at the entrance of A1 Pavilion is quite remarkable.

Peng Xiao said this is the result of the innovation of the organizers of the exhibition. Since last year, the sports Expo began to host the sporting goods industry summit. Sports professionals have been able to explore the industry problems and future trends with experts and scholars in related fields. This year, two professional forums of stadiums and development forum and fitness industry forum have been set up. The holding of these forums has greatly enhanced the attractiveness of the fair.

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P, at the same time, many enterprises have not appeared on the booth, but still actively enlisted in the forum, such as last year's Lining.

"They come to listen to them, and they share it.

These do not have to be displayed on the booth, and there will be more income on the booth. But after sharing with you, the income of the industry will increase.

They share their industry experience on the forum to explore industry development issues, which is actually more meaningful than their participation in the exhibition, "Peng Xiao said.

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< p > as Peng Xiao said, the sports fair has constantly adjusted its functional orientation in 21 years. From the initial order to the later brand exhibition, it gradually developed into the platform of brand promotion and industry exchange.

But he also said that organizers of the sports Expo still need to constantly adjust their thinking and improve their service levels, such as increasing advertising campaigns and inviting overseas professional buyers, so as to further enhance the gold content of the brand.

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