Interpretation Of How To Create The Highest Sales Center Shopping Mall?

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Less than P, the total population of Tianjin is about 14 million, about half of Beijing.

But Tianjin's Joy City, the new Shopping Mall, has refreshed a record of 120 million of its single day sales. It is the highest sales record of the national a href= "//www.sjfzxm.com/" shopping center, /a.

Let's see how this shopping center uses Internet thinking to expand sales.

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< p > for a shopping center, there are two core elements to maintain vitality: goal orientation and format innovation.

One of the core competitiveness of Tianjin's joy city is the precise positioning of the target population. Wu Zheng, general manager of Joy City (Tianjin) Limited, said that the target customers positioning is the mentality of consumers aged between 18 and 35.

This part of the "new middle class" is not the main buyer of luxury goods, but it is used to combine shopping with social needs. Consumption demand and purchase intention are the highest in the overall consumption curve.

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< p > the regular marketing method can no longer attract the attention of young people. Only by innovating and digging the needs of target customers can we resonate with them.

In the face of all kinds of marketing bombing, today's consumers are very easy to be tired of aesthetics. If there is no new content to touch their innermost feelings, they are easy to divert attention.

In 2013, goose commune and a number of wonderful thematic exhibitions, including McDull and Hello Kitty, visited Tianjin's joy city.

These formats, which did not exist in shopping centres, extend the time of consumers' stay and shopping, and provide them with multiple relaxation experiences besides shopping.

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At the same time, the company has pformed from a traditional shopping center to an integrated service platform to compete with P.

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< p > for Tianjin Joy City and many commercial complexes, big data is a valuable asset of commercial real estate operation, not only consumer paction data, but also behavioral data; not only offline data, but also online data.

The value of these recessive data can be pformed into rational business means through the integration of multi-channel and cross format membership information, so as to provide personalized marketing and precise marketing platform for businesses, so that businesses, consumers and shopping centers can win more.

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< p > the challenge of merging online and offline is actually how to integrate data from offline and offline, providing customers with personalized consumption experience all the time.

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< p > Wu Zheng said that Tianjin Joy City is combining its own advantages to fully explore the potential of O2O, connecting the online and offline passenger flows from the combination and excavation of products, including promotion strategy, commodity mix, customization of customers and so on.

In such a mode, Tianjin Joy City is not only a shopping center, but a platform, the resources of this platform are customers.

Yuecheng city has 20 million passenger flow and 200 thousand members per year. This is the biggest resource.

The goal of Tianjin Joy City is to build a larger platform to meet more customer needs and generate more sales, so as to pull the platform to a higher level.

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< p > 2014, it carried out Internet thinking to the end, further strengthening two themes.

One is pure experience, the two is the combination of "a href=" //www.sjfzxm.com/ "online" /a ", creating new space, providing consumers with the pleasure and pleasure of online shopping, while expanding the cooperation with e-commerce providers to solve the problems of payment links and interest sharing problems, so as to achieve complementary advantages.

They even put Tmall's "double 11" festival consumption into physical shopping, planning and hosting the second quarter of April 19th's "big Yue crazy rush Festival", successfully achieving a single day passenger flow of 155 thousand, sales of 120 million outstanding achievement.

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< p > in the three weeks before the start of the event, Tianjin's joy city is widely disseminated, precise interaction and instant service through the new media such as micro-blog, WeChat and so on for the 4.19 Yue Yue Meng Festival.

A week away from the official event, "4.19" has attracted a large number of netizens to enjoy, laugh, spread and even create.

As of April 10th, more than 27 million netizens participated in the preview of Tianjin Joy City shopping carnival.

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< p >, and since April 5th, 50 brands including Hong Li, grandma's home, and JINS have already landed on the public comment network in advance, realizing the O2O linked shopping mode.

Joy City also invited food business providers, such as COFCO, buy and live service brands, such as China Mobile and Kaiser tourism, financial services brands, such as agricultural bank, and automobile consumer brands such as BMW MINI, etc., together to bring together the whole life of the Internet program, help to pform the comprehensive service platform.

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< p > it is learnt that Tianjin's joy city will cooperate with the vertical electricity supplier in the O2O project. It will guide the offline customers to the line, perfect the combination of < a href= "//www.sjfzxm.com/" > shopping experience < /a > at the two ends, and truly provide consumers with more value-added services.

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< p > Tianjin great joy city hopes to build a platform on the exploration and attempt of O2O to bring the advantages of traditional commerce into full play and truly combine the advantages of online shopping centers with the convenience of online shopping.

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