Shopping Center Homogenization Controversial, Children's Status As Straw?

< < p > > on the seventh China commercial real estate development forum held on Thursday, it was observed that in recent years, the growth of children's formats in the < a href= "//www.sjfzxm.com/news/index_c.asp" > shopping center < /a > has gradually increased, and the future development of children's formats is attracting the attention of the industry. There is a view that shopping centers will repeat the same mistakes in the department store and will have homogenization in the next 2-3 years. < /p >
Wang Qinghua, vice president of joy world (Beijing) Sports Management Co., Ltd., said that there will be many formats for children's business in the future. Every enterprise and entrepreneur will discover many blue seas. P < /p >
Jia Yaoyong, vice president of Xing Hao capital and general manager of Star Hao commercial management company, suggested that a one-stop children's lifestyle experience museum should be created, including children's theme park, children's retail, children's photography, children's catering and children's education training class, etc., P. < /p >
< p > in the view of some retail enterprises, children's formats are the straws of solving homogeneity. However, many participants thought that the more important thing to solve homogenization is to pay attention to the needs of consumers. Jia Tao, vice president of Shanghai Hongxing Mei Kai Long Enterprise Development Co., Ltd. believes that the homogenization of shopping centers is now rooted in the limited resources, resulting in the same dining, children, fast fading market and < a href= "//www.sjfzxm.com/news/index_c.asp" > clothing brand /a. < /p >
Wang Jing, chairman of Jiuzhou vision business management office, said that from the perspective of children's composition and format, there is no doubt that P is a very important combination part of shopping centers. In the past two years, shopping centers have also regarded children's formats as a life-saving straw, which is considered an innovation. But he also said that from the third party's sober observation, the final solution of a shopping center can not rely entirely on children's formats. < /p >
Zheng P, executive director of fusion Road (China), said that the children's format has been really burning for two years. The industry should be cautious. It is very important to read or understand. "This industry is very innovative, playing with virtual things, not real things, playing with feelings and experiences, and some enterprises say that they want to enter, in fact, some people are not particularly good at entering." Zheng Zhan said. < /p >
< p > ZHENG pointed out that, "< a href=" //www.sjfzxm.com/news/index_c.asp "> children's industry < /a >, or combined with children's Experience Hall, these years will still be homogenized. This homogeneity is not due to competition induced homogenization in our view, but whether the enterprise team has DNA to do this thing. < /p >
< p > data show that the proportion of children accounted for household expenditure in 2013 is about 33% in the first tier, second tier and three tier cities in the country. In 2007, the proportion of children aged 0-14 years accounted for about 23% of household expenditure. In the process of rapid upgrading, the children's category moved from the original Street store to the shopping center, and the innovation speed of the whole child format was also very fast. < /p >
< p > for the homogenization problem, Wang Rui, vice president of Zheng Rong Group, said that since last year, the development and innovation of shopping centers began to develop to market segmentation, thematic and professional perspectives. For merchants, we should focus on full development and satisfy consumers' needs from hardware, software and all aspects. < /p >